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Google Updates & What They Mean For Independent Hotels

With Google’s latest updates, there are many exciting new changes within technology. With these changes, there are even more opportunities for targeted advertisements, enhanced exposure for independents and increased direct bookings.     Micro-Moments: Micro-moments [...]

July 6th, 2017|Categories: Blog|0 Comments

6 Strategies to Increase Website Traffic

As we all know, increasing direct web traffic is vital for independent hotel survival. The majority of travelers and guests prefer to book online/mobile via over the phone by voice. With the rise [...]

June 14th, 2017|Categories: Blog|0 Comments

4 Ways to Turn Guests Into Loyal Travelers

  We all know direct bookings make the difference for independent hoteliers. So turning guests into loyal travelers and repeat customers is essential for retaining business and increasing occupancy. Loyal travelers essentially create a lifetime [...]

May 31st, 2017|Categories: Blog|0 Comments

Why Loyalty Programs Matter and How To Use Them

  Direct bookings make the difference. Every independent hotel wants to increase direct bookings. Why? It cuts out the middleman, brings the guest closer to the hotel, retains more profit and increases brand loyalty. So [...]

May 16th, 2017|Categories: Blog|0 Comments

The 4 Advantages of Using a Comprehensive Solution for Independent Hotels

This is an exciting time for hotel owners and independent hoteliers ready to embrace the changing hospitality environment of consumers craving local hotels and experiences as well as the technology to connect [...]

May 1st, 2017|Categories: Blog|0 Comments

Social Media Tips for Independent Hotels

Social media is an invaluable digital marketing tool and a great way to reach new customers and maintain excellent customer relationships. Most of your guests or potential guests are on social media. Social media allows [...]

March 28th, 2017|Categories: Blog|0 Comments

First Impressions Matter For Independent Hotels

“You never get a second chance to make a first impression.” First impressions are the most lasting, especially with independent hotels. An excellent independent hotel put it’s guests first. Every last detail is tailored to [...]

February 21st, 2017|Categories: Blog|0 Comments

The OTA vs. Metasearch Battle and What It Means for You

In today’s travel industry a lot of questions about Online Travel Agencies (OTAs), and Metasearch Engines have surfaced. Metasearch engines provide information on travel products, and hotels, then directs the consumer to the direct booking [...]

January 26th, 2017|Categories: Blog|0 Comments

Top 4 2016 Milestones: Year In Review

Thank you for your loyalty this year! Members like you make IBC great. We’ve crossed major milestones, helped independent hoteliers like you succeed, and developed technology platforms unique to IBC. This year we’re celebrating the [...]

December 16th, 2016|Categories: Blog|0 Comments

5 Reasons Hotels Must Capture Guest Data

Even though guest data are a game changer for independent hotels, it’s sad to say but true: Independent hotels are not getting access to the information they need. If a traveler books a room through [...]

December 6th, 2016|Categories: Blog|0 Comments
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