With STAAH, independent hotels can now manage rates and availability across all distribution channels, PLUS manage their website, booking engine and online reviews


Phoenix — IBC (InnDependent Boutique Collection) announces a new integration partnership with STAAH that will give independent hotels direct access to the company’s channel management and booking technology via the IBC Marketplace. Today independent hotels relying on the IBC platform for managed distribution, advanced CRS and soft brand benefits can now have direct access to STAAH technologies, including website development and online marketing services.

“STAAH’s channel manager is feature-rich and sophisticated, yet simple and intuitive,” said Martin Downing, STAAH’s General Manager, Marketing. “Our quality technology is backed by highly-skilled people and that is why we have earned top ratings for ‘ease of use’ and ‘customer service’ on the software review website Capterra. With STAAH, an independent hotel can not only manage its rates and availability across all distribution channels, but it can also manage its website content (InstantSite), booking engine (ConvertDirect) and online reviews (RepuFact) – all from one login. Better yet, STAAH is one of the most competitively-priced channel managers available.”

STAAH’s Instant Channel Manager brings the following benefits to IBC members:

  1. Removes the need to manage rates and availability on individual channels
  2. Expands distribution by allowing hotels to add more channels easily
  3. Prevents errors caused by manual, human data entry
  4. Provides tracking and reporting by automatically calculating bookings and revenue
  5. Delivers live updates within seconds and a low rate of overbookings (0.003% average)

“Connectivity is the No. 1 challenge facing hoteliers today,” Downing said. “A hotel’s channel manager acts as a messenger between the many components of their marketing stack, such as the property-management system, central-reservation system, room-management system and payment gateway. Therefore, a channel manager needs to be fully and reliably integrated with these third-party systems. As the underlying technology advances and consumer needs change, hotels need a simple and intuitive ‘control center’ that is proactively evolving, and thereby allows them to react quickly and keep their property ahead of the competition. That is what STAAH’s channel manager does and what we are bringing today to IBC.”

Founded by independent hoteliers, IBC knows what it means to run a hotel independently and it understands the challenges this market niche bears. As such, IBC is committed to delivering solutions for independent hoteliers that make dollars and sense. These solutions are available on the IBC Marketplace – a one-stop-shop, global independent hotel technology network that empowers each hotelier to compete cost effectively against large hotel brands. The IBC Marketplace combines technology with member benefits to drive profits.

“As a leading global channel manager, we are delighted to add STAAH as a technology integration partner,” said Pamela Barnhill, chief operating officer of IBC Hotels. “STAAH will help our members to better understand, control and grow their business through industry-leading technology for distribution through online travel agencies, direct booking and digital marketing services. We welcome them aboard.”