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>Lauren Nash

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So far Lauren Nash has created 50 blog entries.
16 08, 2017

How to Overcome the Customer Acquisition Struggle

By | August 16th, 2017|Blog|

The Customer Acquisition Dance Hotel owners and operators face a unique situation. The “heads in beds” mantra and dance to drive occupancy is top of mind but at what cost and what mix of demand channels? Customer acquisition is key [...]

15 08, 2017

InnDependent InnCentives Enhancing its Loyalty Program for Global Travelers

By | August 15th, 2017|Press Releases|

Members of InnDependent InnCentives can now redeem points at 1.1 million lodging destinations PLUS redeem for eGift Cards redeemable for restaurants and retailers globally Phoenix (PRWEB) July 28, 2017 InnDependent InnCentives has recently enhanced its patent-pending loyalty program to now [...]

15 08, 2017

Consumer Research Reveals Guest Preferences and Expectations for Direct Hotel Communication

By | August 15th, 2017|Blog|

TrustYou recently conducted research measuring guest preferences and expectations for direct hotel communication. Findings show that: ● The majority (80%) of hotel guests expect that the accommodation provider will initiate communication regarding their booking and 80% also expect this to [...]

31 07, 2017

Creating and Implementing a Review Strategy For Your Hotel

By | July 31st, 2017|Blog|

96% of TripAdvisor users consider reading reviews important when planning trips and booking hotels. This statistic speaks for itself, reviews matter. Word of mouth referrals and third party reviews are more important now than ever before. It’s vital that independent [...]

23 07, 2017

6 Strategies for Guest Retention

By | July 23rd, 2017|Blog|

According to Hotel News Now, gaining a new customer costs anywhere from five to eight times more than retaining existing ones. Guest retention. It’s what every independent hotel wants. Loyal travelers make a huge difference in increasing direct bookings, driving [...]

6 07, 2017

IBC Introduces ‘Omni’ and ‘Optima’ Membership Packages

By | July 6th, 2017|Press Releases|

Online CRS portal enabling single independent hotel owners and those belonging to a larger enterprise to choose how best to centrally manage property technologies Phoenix – June 13 2017 – IBC (InnDependent Boutique Collection) is introducing two membership packages for independent hotels [...]

6 07, 2017

Google Updates & What They Mean For Independent Hotels

By | July 6th, 2017|Blog|

With Google’s latest updates, there are many exciting new changes within technology. With these changes, there are even more opportunities for targeted advertisements, enhanced exposure for independents and increased direct bookings.     Micro-Moments: Micro-moments are small blasts of research [...]

14 06, 2017

6 Strategies to Increase Website Traffic

By | June 14th, 2017|Blog|

As we all know, increasing direct web traffic is vital for independent hotel survival. The majority of travelers and guests prefer to book online/mobile via over the phone by voice. With the rise of OTAs, it's more important [...]

1 06, 2017

IBC Marketplace Now Serving as Technology Management Hub for Independent Hotels

By | June 1st, 2017|Press Releases|

New Executive Dashboard enables operators to centrally manage all PMS, CRS, Marketing, Rate, Revenue Management, Loyalty Programs and more Phoenix -- IBC (InnDependent Boutique Collection), a leading provider of hospitality technologies for independent hotels, announces that its IBC Marketplace has evolved [...]

31 05, 2017

4 Ways to Turn Guests Into Loyal Travelers

By | May 31st, 2017|Blog|

  We all know direct bookings make the difference for independent hoteliers. So turning guests into loyal travelers and repeat customers is essential for retaining business and increasing occupancy. Loyal travelers essentially create a lifetime revenue stream meanwhile referring friends [...]

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