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16 08, 2017

How to Overcome the Customer Acquisition Struggle

By | August 16th, 2017|Blog|

The Customer Acquisition Dance Hotel owners and operators face a unique situation. The “heads in beds” mantra and dance to drive occupancy is top of mind but at what cost and what mix of demand channels? Customer acquisition is key [...]

15 08, 2017

Consumer Research Reveals Guest Preferences and Expectations for Direct Hotel Communication

By | August 15th, 2017|Blog|

TrustYou recently conducted research measuring guest preferences and expectations for direct hotel communication. Findings show that: ● The majority (80%) of hotel guests expect that the accommodation provider will initiate communication regarding their booking and 80% also expect this to [...]

31 07, 2017

Creating and Implementing a Review Strategy For Your Hotel

By | July 31st, 2017|Blog|

96% of TripAdvisor users consider reading reviews important when planning trips and booking hotels. This statistic speaks for itself, reviews matter. Word of mouth referrals and third party reviews are more important now than ever before. It’s vital that independent [...]

23 07, 2017

6 Strategies for Guest Retention

By | July 23rd, 2017|Blog|

According to Hotel News Now, gaining a new customer costs anywhere from five to eight times more than retaining existing ones. Guest retention. It’s what every independent hotel wants. Loyal travelers make a huge difference in increasing direct bookings, driving [...]

6 07, 2017

Google Updates & What They Mean For Independent Hotels

By | July 6th, 2017|Blog|

With Google’s latest updates, there are many exciting new changes within technology. With these changes, there are even more opportunities for targeted advertisements, enhanced exposure for independents and increased direct bookings.     Micro-Moments: Micro-moments are small blasts of research [...]

14 06, 2017

6 Strategies to Increase Website Traffic

By | June 14th, 2017|Blog|

As we all know, increasing direct web traffic is vital for independent hotel survival. The majority of travelers and guests prefer to book online/mobile via over the phone by voice. With the rise of OTAs, it's more important [...]

31 05, 2017

4 Ways to Turn Guests Into Loyal Travelers

By | May 31st, 2017|Blog|

  We all know direct bookings make the difference for independent hoteliers. So turning guests into loyal travelers and repeat customers is essential for retaining business and increasing occupancy. Loyal travelers essentially create a lifetime revenue stream meanwhile referring friends [...]

16 05, 2017

Why Loyalty Programs Matter and How To Use Them

By | May 16th, 2017|Blog|

  Direct bookings make the difference. Every independent hotel wants to increase direct bookings. Why? It cuts out the middleman, brings the guest closer to the hotel, retains more profit and increases brand loyalty. So if this is the ultimate [...]

1 05, 2017

The 4 Advantages of Using a Comprehensive Solution for Independent Hotels

By | May 1st, 2017|Blog|

This is an exciting time for hotel owners and independent hoteliers ready to embrace the changing hospitality environment of consumers craving local hotels and experiences as well as the technology to connect them. However, with the excitement [...]

28 03, 2017

Social Media Tips for Independent Hotels

By | March 28th, 2017|Blog|

Social media is an invaluable digital marketing tool and a great way to reach new customers and maintain excellent customer relationships. Most of your guests or potential guests are on social media. Social media allows you to engage with customers [...]

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