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16 03, 2016

Green guest products and a $25,000 cash advance for hotel capital/renovation

By | March 16th, 2016|Blog|

Sign Up for IBC Membership In our continued commitment to helping our member hotels grow their businesses, we are pleased to welcome three new partners to IBC. Did you know that membership is free? It's quick and easy to join. Request a demo today! Here are three [...]

25 11, 2015

Case study: How 6 hotels drove 6x ROI on metasearch

By | November 25th, 2015|Blog|

IBC Hotels Case Study The IBC Hotels case study focused on measuring the benefits of using a metasearch CPC campaign. Hotel revenue generation today is all about connections. Designed to serve the unique needs of independent hotels, IBC connects with [...]

25 11, 2015

IBC Introduces New Partners and Special Offers

By | November 25th, 2015|Blog|

IBC is always hard at work to bring on new partners, programs, and offers to help our member hotels grow their businesses and delight their guests. We're proud to announce three new partnerships and two new special programs that allow [...]

5 11, 2015

HI Connect and InnDependent Lodging Summit join forces

By | November 5th, 2015|Blog|

Hotel Interactive and IBC Partnership HI & IBC Partnership: Hotel Interactive and IBC have partnered to bring the independent hotel industry a one-of-a-kind experience. In 2016, the HI Connect Conference will also be home to the InnDependent Lodging Executive Summit [...]

21 10, 2015

Hotel Owner’s Guide: Google Hotel Ads Intro

By | October 21st, 2015|Blog|

Did you know that two-thirds of all hotel bookings begin with a Google search? And did you know that Google has a special program available only to hotels? This great new tool is called Google Hotel Ads. That's right. Google [...]

19 10, 2015

IBC’s Newest Partners: ICE Portal, Bridwell Sargent, and Refuse Specialists

By | October 19th, 2015|Blog|

Welcome to the newest IBC Partners At IBC, we’re always working to add more value for our members. Our three latest partnerships with ICE Portal, Birdwell Sargent, and Refuse Specialists continue that effort. We are very excited for the new [...]

16 10, 2015

Hotel Owner’s Guide: Search Engine Optimization

By | October 16th, 2015|Blog|

Intro to Search Engine Optimization We use search engines like Google, Yahoo!, or Bing daily to find information, a good lunch spot nearby, or the words to a song we can’t remember. With the help of search engine optimization, the [...]

15 10, 2015

Hotel Owner’s Guide: Paid Search Advertising

By | October 15th, 2015|Blog|

Introduction to Paid Search Advertising Hotel owners, consider this: More than half of all hotel bookings start on Google or another search engine. Are you doing everything you can to catch that business and make sure users are finding your [...]

24 09, 2015

New partners add new value for IBC hotels

By | September 24th, 2015|Blog|

It’s been a busy summer at IBC! We’ve inked new partnerships with three vendors who’ll deliver even more value to our network of 6,300 independent hotels and boutiques worldwide. Wait. You’re not an IBC member? Membership is absolutely free! Sign [...]

17 06, 2015

Is Hotel Branding a Dinosaur?

By | June 17th, 2015|Blog|

Hotel branding has entered the Age of Doubt with the growth of soft brands from such legacy names as Marriott, Hilton, and Choice. Marriott has its Autograph Collection, Hilton just debuted the Curio Collection, and Choice has Ascend, its collection [...]

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