Case Study: How Metasearch PPC Drove Demand for 9 Independent Hotels

Metasearch PPC campaigns are a key driver of online bookings for hotels today. IBC connects independent hotels with more metasearch channels — including Google, Kayak, Tripadvisor, and Trivago — than any other solution.

Using the IBC platform, nine independent hotels across the globe recently won big with metasearch PPC campaigns. How big? The independent hotels experienced up to 57x ROI on spend.

Learn more in the infographic below.

metasearch PPC case study

“Brands are fine institutions but I’m not ready for an institution. IBC provides services and support without mandates.”

Freddy Domnic Dass, General Manager, Springs Hotel & Spa