Hotel Soft Brand Benefits

Robust solutions without the cost or restrictions of a brand.

Independence means you run your hotel your way. No rules. No restrictions.

Owning an independent hotel property also means you lack hotel soft brand benefits and support — from bulk pricing on hotel supplies to training and education to digital marketing support.

IBC’s hotel soft brand enable you to maintain your independence without the expensive lengthy ties and requirements. With IBC, you gain 24/7 personalized service and hotelier-friendly options including a hotel loyalty program, discounted hotel supplies, hotel digital marketing services, and website development.

With IBC, you get:

  • A hotel soft brands without the cost, long-term contracts, or restrictions of a brand.
  • All guest information so you can build repeat business and regain your distribution.
  • Access to exceptional service and support without expensive brand mandates.

independent hotel network

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Guest Loyalty Program

Reward your guests for supporting independent hotels with InnDependent InnCentives. You receive your full rate and your guests receive free nights with easy social login access. Learn more.

Preferred Partner Network

IBC membership gives you access to unique discounts and exclusive programs not usually available to independent hotels. Learn more.

Marketing Services

Drive your occupancy rates with an online presence that rivals the big brands. Our experts can make it happen with strategic marketing efforts including SEO, PPC, retargeting, email marketing, social media and more. Learn more.

Independent Hotel Network

As an independent operator, you lack opportunities to interact with your peers, share best practices, and increase your effectiveness as an entrepreneur and hotelier. Join the conversation in the Independent Hotel Network on Facebook and LinkedIn.

Annual ILES Conference

This three day idea exchange for hoteliers includes educational sessions focused on the needs of independent hoteliers and offers networking opportunities with like minded individuals in the hospitality industry. Learn more.

Education and Training

IBC has partnered with HMBookstore to give IBC members access to over 60 hospitality education & training programs. Learn more.

Fast-Tracked SBA Financing

Are you in the process of buying or selling property? Need access to quick capital for renovations? IBC members have access to fast-tracked financing through the Small Business Association (SBA) with Franchise Registry’s listing and approval.

Did you know that two-thirds of all hotel bookings start with a Google search? Learn how to increase your bookings with Google.

Download the White Paper

“Brands are fine institutions but I’m not ready for an institution. IBC provides services and support without mandates.”

Freddy Domnic Dass, General Manager, Springs Hotel & Spa