This is an exciting time for hotel owners and independent hoteliers ready to embrace the changing hospitality environment of consumers craving local hotels and experiences as well as the technology to connect them. However, with the excitement comes many day-to-day challenges. Choosing a technology and management system for your independent hotel is one of the most vital decisions for your business as most systems have lengthy contracts and long-tail results.
Hoteliers need a comprehensive solution that focuses on specific industry niches and trends to customize your business experience and help your independent property succeed.
1. Maintain Your Independence
It’s important that as an independent hotel you maintain your own unique brand. Independent hotels have a creative and personalized advantage that chain and branded hotels don’t. Select a comprehensive solution that lets you be true to what you promote, stay consistent with your hotel message, and allows you to passionately create unique experiences for travelers. Specific programs that regulate and mandate hotel standards don’t give you the flexibility you need. Make sure to maintain your independence.
IBC was built by independent hoteliers with independent hoteliers in mind. IBC understands the importance of building authentic brands, maintaining independence and giving independent properties the structure and freedom that they need to succeed.
“Brands are fine institutions but I’m not ready for an institution. IBC provides services and support without mandates.”
Freddy Domnic Dass, General Manager, Springs Hotel & Spa
2. Increase Revenue
Break the OTAs’ grip on your revenue and guest data with new direct bookings from Google, meta search channels, optional GDS, International Vacation Hotels distribution, and more. Finding a solution that doesn’t charge thousands in fees in essential for your independent hotel survival. Look for a solution that encourages direct bookings, as your direct bookings increase, your OTA fees decrease.
View our Case Study to find out how independent properties increased ROI.
3. Save Money
Independence means you run your hotel your way. No rules. No restrictions. Owning an independent hotel property also means you lack hotel soft brand benefits and support — from bulk pricing on hotel supplies (cost of goods) to education and training to digital marketing (customer acquisition costs). An all-in-one solution offers personalized soft brand benefits such as digital marketing services, loyalty programs, and integrations for live information.
With hotel management experience and an understanding of day-to-day challenges, IBC Hospitality Technologies provides quality soft brand benefits such as a guest loyalty program, preferred partner network, digital marketing services, education and training and more.
4. Receive All Guest Information
Drive repeat bookings for your independent hotel–not an OTA or brand–by retaining your guests’ addresses, emails, and phone numbers. When you own your guest data, you drive higher occupancy rates over time.
Ensuring greater data accuracy across operations is essential for effective management of your independent property. With direct bookings and metasearch channels, you can retain and receive all guest information, not just bits and pieces. This helps increase customer service, direct bookings and drive higher occupancy rates.
Comprehensive business solutions let you remove complications for your day-to-day business tasks. By maintaining your independence, saving money, accessing quality soft brand benefits and receiving all guest information, your independent property will succeed.
See what IBC can do for you, try our ROI Calculator to see how much you could save![/fusion_text][/one_full][/fullwidth]