By now, you’re a pro at selling rooms. You have a booking engine, an amazing website, and offer top-notch customer service, but what about a hotel Central Reservation System (CRS)? Though your channel manager and Google ads appear to be running smoothly, managing bookings, room rates, and allocations across multiple channels is pretty impossible without software. Whether you own a bed and breakfast, vacation rental, or multiple independent properties, a Central Reservation System offers plenty of benefits. These include increased profit, total visibility across channels, and valuable customer data points — helping you manage your revenue and hotel processes more efficiently.
A CRS maintains hotel information, room inventory, and the reservation process. It also fully integrates CMS, PMS, and RMS; hotel distribution channels; and connects you to all major metasearch sites. This information is displayed on one, easy-to-use dashboard, allowing you to analyze data and key performance indicators. You get full oversight of all booking operations.
Another primary function of a CRS is to manage hotel distribution. It automatically keeps track of room allocations, hotel demand, and rates by integrating with demand channels like Amadeus and Sabre. You can also see reservations made months ahead of time and customize your dashboard to display revenue, number of bookings, and other financial data points. Based on this information, you can easily adjust room prices to match demand and reduce vacancies.
Exceptional hospitality is anticipating customers’ needs before they ask. This forms long-term relationships, which are foundational to the success of small hoteliers – especially if you run a bed and breakfast. A CRS can be used as a tool to provide better customer service. Not only does it keep track of a customer’s booking habits but it allows you to add notes about each guest. You can write down their birthday, if they are traveling for a special occasion, their pet’s name – anything that would enable you to add a personal touch to their experience. For example, if guests are celebrating their wedding anniversary, you might send flowers to their room; they’ll remember the gesture for a long time.
By integrating with distribution channels, your brand will expand globally. Major hotel chains already have a global influence, which is why central reservation systems are essential for independent hoteliers. For those of you who run vacation rentals, this feature is ideal for attracting international travelers.
Our central reservation system, RevLogic, has all the above features plus:
If you’re interested in learning more about how a central reservation system can boost bookings and increase your revenue, give us a call.