We all know direct bookings make the difference for independent hoteliers. So turning guests into loyal travelers and repeat customers is essential for retaining business and increasing occupancy. Loyal travelers essentially create a lifetime revenue stream meanwhile referring friends and family to your property.
In this highly competitive industry, it’s important to take advantage of every chance to make a great impression for guests, especially guests that aren’t yet repeat customers. What does it take to inspire brand loyalty and create repeat customers? Read more to find out.
Independent hotels have a unique advantage over branded hotels because they can offer personalized services and amenities that are 100% true and authentic to their brand. Because independents are not managed by a large corporate company, they have the ability to make quick decisions and offer timely amenities and services that appeal to their travelers. This helps encourage and motivate travelers to become loyal customers.
For instance, the localized menu and upscale amenities of Le Germain encouraged me to book directly and return to their property. Similarly, the basket of fresh fruit I received upon check-in at Shadyside helped me feel special and valued as a traveler and so my next stay, I booked direct. Little details make all the difference with direct bookings. Provide those details and more for your guests and you will see direct bookings increase and repeat customers soar.