Search Engine Optimization (SEO) is a major tool when increasing organic (non-paid) traffic to your site. According to ImpactBND, in 2017, Google accounted for over 79% of all global desktop search traffic.
When travelers begin their search, you want your hotel to appear at the top of their search engine, and SEO is the key to ensuring that happens.
Improve your hotel’s SEO by implementing these five tips:
Generating blogs, press releases, and other types of content on your website will attract those who are searching for additional information on either hotels or destinations. By creating this content, you will have an increased chance of being found by travelers.
When creating these blogs and other content, you can guide the reader to other aspects of your site. Exploring your site should motivate the customer to book with your hotel.
If you don’t implement words and short phrases that relate to your hotel or that a traveler would look up on a search engine, then it will be harder for you to appear as one of the first results. You must use key words and short phrases that relate to what your selling in order to be found.
Think of words that customers would look up when looking for a hotel like yours. Even a couple words put together can help your hotel be ranked towards the top of the search engine such as “affordable hotel in Los Angeles.” 50% of search queries are four words or longer so make sure that you include a couple longer tail-phrases.
There is a high chance that if your hotel is not the Marriott or Hilton, people aren’t directly looking up your brand name in a search engine. A meta title (the main title that comes up in a search engine) is put directly into Google. Therefore, if your metatile is your hotel name but the traveler looks up “A luxury hotel in Los Angeles,” then your hotel will not be found.
The key is to place your brand name second in the meta title, sometimes not at all, if you want to be at the top of the search engine’s results. For example, you can make the title “Luxury Hotel in Los Angeles, CA – IVH Travel.”
Learn more about Google Advertising here.
One of the two most important signals used by Google to rank your website for search is link building.The more that your link in mentioned in other sites and even on your site, the bigger chance it has of being one of the first results on Google.
The key to getting your link mentioned is reaching out to local bloggers to discuss their stay at your hotel, or putting a listing of your hotel on websites in the area. Another option could be a press release, you can reach out to a local news station and tell them you’d like them to announce major room makeovers, or a social responsibility event that your hotel achieved.
Just in the past year, Google “near me” searches have doubled, meaning that plenty of consumers now will look up “hotel near me” and you want yours to appear at the top. If you are a smaller hotel or in a low service area, then this is the key for you.
Due to an increase in local searches, the search engine result pages (SERPs) have made it so the results at the top are more local. Make sure your photos that are uploaded to Google are high quality and that all your information is up-to-date because you don’t want potential guests to be turned away.
You want your hotel to appear at the top when being looked up on a search engine. Search engine optimization makes a huge impact in increasing traffic to your website which eventually leads to more bookings. Learn more about increasing traffic to your website here!