Increase occupancy. Every hotelier has heard the goal, set the goal and strived for the goal. It’s the one goal that always can be improved, that always will be there, and that always will impact your property’s success.
So how can hoteliers and hospitality professionals navigate the industry to increase occupancy? By using these 6 best practice strategies.
Drive Direct Bookings
Direct bookings make the difference. Encourage guests to book directly with your hotel by offering competitive rates and loyalty rewards. Guests want to know they are getting the best deal possible. Learn more about the importance of loyalty programs and how to use them here.
Advertising your hotel website on metasearch is important for reaching new clients and advertising your hotel or property. Make sure your rates and website are visible on all the main metasearch channels such as Google, Kayak, and Trivago.
Global Distribution Systems
Global distribution systems can provide pricing, real-time availability, and reservation functions to guests looking to plan a trip. They also usually offer add-ons such as rental car services or other travel arrangements. It’s important for hotels to keep their information up-to-date within a global distribution system and promoting unique amenities that will attract guests.
Your website is one of the main selling points to a potential guest. Create a website that is user-friendly and visually appealing. Promote your unique amenities and key selling points in a visible place on your website. Use high-quality images and easy-to-navigate menus. Also, promote your hotel’s loyalty program on the main page of the website to encourage guests to book directly.
Hotel booking engine
The reality is that travelers book online making it imperative that your website contains an intuitive and easy-to-use booking system that guides your guests through the booking process. Otherwise, you face the negative RevPAR impact of losing them to the OTAs. Integrate your bookings engine with PMS, CRS, and RMS systems. Automate your booking engine with an email marketing campaign that sends reminders and confirmations to the guest. Learn more about booking engine solutions here.
Marketing your independent hotel can be challenging and labor intensive. However, the work put in provides significant returns to increase occupancy at your independent property. Grow your online presence by running paid ads across Google to promote your online search standing. Online search is the most popular way for travelers to find hotels with 80% of all hotel bookings beginning on Google. Also, utilize organic digital marketing by posting consistently on social media channels. Learn how to use social media to increase occupancy at your hotel here.
From 2007 to 2012*, online travel sales doubled and have only continued to increase since then. Also, over 100 billion travel bookings are made online each year. Capture these travel-hungry guests with strategic marketing and technology to help your property increase occupancy.