2019 brings the opportunity to engage with your audience using all the latest technological trends. Before the year begins, read our guide to help you understand how to convert your marketing efforts, implement analytics, use drone photography to highlight your property, and much more.
Marketing to Millennials
Marketing to millennials is a key concept that hoteliers need to understand. This demographic values experiences over material goods and are more likely to spend their money on travel instead of “things.”
Millennials spend money on leisure vacations and 38% of millennials travel for business. It is important to keep in mind that the relationship between millennials and leisure business travel is closely connected. It’s hard to find a millennial that isn’t enamored by social media. That’s why connecting with this demographic is necessary to ensure success.
How can your accommodation engage with millennials? Well, the first step is to be creative.
To learn more, read about IBC’s digital marketing strategy.
Analytics are a trend that hoteliers will not see disappear any time soon. Data will continue to emerge as a relevant way to track conversions and to develop big picture strategy for a hotel.
Did you know that 80% of customers have done travel research on their smartphone?
Being able to track how guests find your property is key in crafting an effective digital marketing plan.
Working on understanding how to read analytics and applying them to key metrics will give your property the change to succeed. Take the time to understand these key metrics:
- Total Available Rooms accounts for the number of rooms available multiplied by the number of days in a reported period. Hotels are able to measure their capacity this way.
- Average Daily Rate means the average price paid per room.
- Revenue per available room (RevPar) highlights the average daily rooms revenue generated per available room.
- Average Occupancy Rate is the percentage of available rooms occupied during a specific period.
Drone Photography gives your property the edge it needs to be highlighted in an increasingly competitive environment.
Because guests aren’t likely to see where they are staying beforehand, drone photography gives an inside scoop into the small details.
Visualization becomes an ever increasingly tactic to convince potential guests to book with you.
Read more about your guest’s booking behavior here.
Use Augmented Reality to show potential guests 3D tours of hotel rooms on mobile, and AR games to provide an interactive experience.
The more you interact with guests using technology, the more your audience will be excited to stay at your location. In 2019, major advancements are expected to happen in the world of Augmented Reality.
eDreams, a European online travel company, has launched a new augmented reality function that plays into the mobile app sphere. It allows travellers to quickly scan their hand luggage to make sure that it meets airline size requirements. Customers will save time.
Voice Enabled Devices
It’s truly exciting that with just our voice – no typing or dialing involved – a small device can deliver our message across any distance to a specific recipient who can then carry out our request and reply in turn.
Siri, Google Assistant and Amazon Echo have changed the way that humans use their voice to interact with a technological device.
Within the hospitality industry, voice messaging brings an important dynamic.
In the future, communication optimization will take place and staff will be able to streamline their communication process, while guests will be able to experience better levels of service.
Read our blog about How to Enhance Your Guest’s In-House Experience.
An emerging hospitality technology trend is that of artificial intelligence and chatbots. Because guests expect constant communication on channels ranging from Facebook to your very own website, it’s becoming crucial that your property responds instantly.
Therefore, chatbots are the of wave the future when it comes to responsible and timely communication. Chatbots give accommodation providers the option to immediately respond to simple questions. A statistic shows that 69% of consumers prefer talking to chatbots for instant information and answers.
Click the link to read Understand Your Guest’s Booking Behavior with These 3 Tips.
Artificial Intelligence is technology that makes it possible for machines to learn from experience, adjust to new information and perform human-like tasks. AI makes it possible for computers to play you in a chess match or drive your car.
It is becoming increasingly popular in hospitality. Because of the advantage it presents, customer services levels will increase at all stages of the guest experience.
Artificial Intelligence has the power to assist with the booking process, manage different inquiries, answer questions, order meals, and even control room temperatures. Human interaction won’t go away, but Al can put the pressure off of humans to complete other tasks to engage with and delight their guests.
Visit IBC’s blog post, What Travelers Except From Hotel Technology, to learn more.
We are looking forward to the evolution of hospitality technology and know that it will be an exciting year for the industry.