The accommodation and independent lodging industry has come a long way. Now, potential guests have many options at their fingertips. Many are curious about what is to come!
The alternative accommodation sphere combined with boutique hotels are making a comeback and its happening faster than ever before. During the 1960s, 70s and 80s chain hotels grew enormously, however it’s now alternative accommodations time for growth.
Alternative lodging is a great way to give travelers a more authentic experience, a snapshot into local culture and one-of-kind moments. Travelers have started to expect more during their stays and alternative lodging has delivered. In 2019, the independent lodging movement will continue to grow and accommodate the growing traveler.
Read more about the history of boutique hotels here.
In 2019, focus on these trends in order to compete in the accommodation and independent lodging market:
Be Connected and Increase Distribution Channels
In order for alternative lodging to compete with hotels, it’s important to have more distribution channels.
Hoteliers should keep in mind that in order to acquire customers, acquisition costs will have to be thought through and budgeted for. Remember, it’s better to have more distribution channels than less distribution channels.
The internet has brought about even more options for these channels. In order to be successful and connected, hoteliers need to have a solid distribution strategy. Use OTA’s, search engines, social media, email marketing and digital marketing to your advantage. To read more about IBC’s tips on developing a distribution strategy, click here.
Focus on Personalized Amenities
Personalized amenities are becoming more and more important for guests. While more travelers are starting to look for alternative accommodations, it is becoming more beneficial for hoteliers to provide more personalized search experiences and more choices to users.
Avalon Suites, offers hotel service with the comfort of a homestay, and focuses on 24/7 real person guest service. These furnished apartments offer an award-winning restaurant, fitness center & gym, meeting facilities, concierge services, fully-stocked kitchens and bathroom, sweeping city views, high-end modern furniture, complimentary bottled water, laptop-friendly spaces, complimentary wifi, cable TV and Netflix.
Transparency is Key
Transparency is key in the hospitality industry. One way to show guests your property values transparency is to ask for reviews. Reviews can also decide if a customer will stay at your accommodation. 93% of consumers use reviews to determine if a business is good or bad and 72% of customers don’t take action until they have read reviews.
In order to receive positive reviews, remember that providing excellent service is the most important thing you can do. Also, even though reviews are important, be careful of when and where to ask. Refrain from continuously soliciting guests for reviews. Instead, include links to reviews on emails and social media posts. Finally, always respond to reviews: be polite, and leave a thank you.