The independent hotel industry caters to the authentic and original. With the proliferation of hard brand’s “soft brands” and when every hotel is promoting itself as “unique”, it’s easy to get lost in the crowd.
So how does one independent hotel stick out from the rest?
Independent hotel brand building is essential for distinguishing your hotel from all the others. Also, because travelers have different needs, developing an identity for hotel marketing strategy is a must for targeting specific clients and encouraging guest loyalty.
Independent hotels may find the branding process daunting. Without large funds, fully staffed advertising teams and corporate plans, how do independent hotels succeed at brand identity? With these 4 steps, independent hotels will find success in brand building and creating an authentic culture for their hotel marketing strategy.
Independent hotels have a creative and personalized advantage that chain and branded hotels don’t. Every independent hotel owner has a story, a reason they wanted to create a boutique hotel, and every independent hotel owner has the opportunity to craft that story into their personal brand.
In conclusion, creating an authentic culture is essential for hotel brand survival.
Be true to what you promote, believe in your hotel message, and be passionate about the experience you create for travelers.
The travel industry is changing. It’s no longer enough to provide a clean room, Wi-Fi and breakfast. Travelers want an experience, and experience starts with an authentic independent hotel brand.