“This is an incomparable opportunity for our clients,” says Mike Dunklee, CMO of OBASA Hospitality, the parent company of IBC.
“Google is one of the most popular places for people to begin their search for accommodations. This better positions our clients to receive more business, and because of their integration with IBC’s distribution technology, they can receive more direct bookings from Google to help drive revenue growth and repeat business.”
“Existing customers of IBC are already live on Google’s Hotel Search and we are actively seeking additional hoteliers who want to benefit from the integration,” says Dunklee. “IBC can professionally manage the metasearch of our clients through our proven MetaLogic program. MetaLogic is producing an average of 12:1 ROI for our customers. It also includes retargeting with the shortest look-back period in the industry, so our clients are only being marketed to warm lead candidates and not wasting their precious marketing budget.”
For hotel owners and operators interested in working with IBC to get a direct metasearch listing with Google, please contact IBC at IBCInfo@obasa.com.
For more information on MetaLogic, visit IBC’s MetaLogic Digital Marketing Solution.
To learn more about IBC, visit IBChospitality.com.
Learn more about OBASA Hospitality and its group of companies at OBASAHospitality.com.
IBC Hospitality Technologies is an all-in-one technology platform for all types of accommodation providers. A subsidiary of parnt company OBASA Hospitality, IBC offers solutions that power distribution, marketing efforts and revenue management for small independent hoteliers, multi-property hospitality brands, private owners with vacation rentals and everyone in between. In a recent interview with Pamela Barnhill, founder of IBC Hospitality Technologies and Chief Operating Officer of OBASA Hospitality, we talk about how the company originally started with the mission to help independent hoteliers better compete for business by providing them with the same tools and technologies traditionally available only to large hotel brands. However, as the market evolved, IBC began evolving its technologies as well to help branded hotels, serviced apartments, corporate housing, and vacation rentals. Click here to read entire article
Phoenix, Ariz. (December 11, 2018) — OBASA Hospitality, the parent company to a collection of global hospitality brands, has announced the acquisition of IBC Hospitality Technologies (IBC). Phoenix-based IBC is the creator of an all-in-one software and services platform to help owners and operators of all accommodation verticals.
IBC’s proprietary suite of products allow lodging providers to more strategically target distribution by profit margin, manage revenue and improve ROI through multi-channel online advertising, and launch marketing and loyalty efforts across multiple labels and platforms.
“OBASA Hospitality is dedicated to providing technology and services that help our global customer base either find or fill accommodations,” says Gordon Doell, President & CEO of OBASA Hospitality. “We started in corporate housing and serviced apartments and now partner with owners and operators of every accommodation type to make growing their revenue easier. The addition of the IBC’s products will give our customers an enhanced degree of control in marketing their business, and IBC’s technology seamlessly integrates into the industry’s full complement of customer, revenue and distribution management systems.
“IBC’s proprietary technology and commitment to continual innovation are both impressive and unsurpassed. Our customers will benefit immensely from between 9:1 and 15:1 ROI having access to IBC’s industry-leading tools,” says Doell.
IBC was founded by Pamela Barnhill with the goal of giving independent hoteliers cost-effective access to the same hospitality solutions larger chains had. The platform has evolved to support providers of all accommodation types, and everyone from single-property owners to multi-unit and/or multi-brand operators. Barnhill has joined OBASA Hospitality’s Executive Team where she will drive innovation, growth and operational efficiency across all brands and business functions.
“I am excited to join and bring IBC Hospitality Technologies into the OBASA Hospitality group of companies,” says Barnhill. “This brings IBC additional support and resources to further IBC’s mission of staying on top of industry trends, and then take advantage of them by implementing robust but easy to use technologies.”
OBASA Hospitality is a single source for innovative technologies and services for anyone seeking or selling accommodations in the online marketplace.
The company consists of IBC Hospitality Technologies and MyKey. IBC is an all-in-one, all-accommodation software and services solution. MyKey Global Housing, a technology product serving global corporate housing companies, serviced apartment providers and independent hoteliers, is made easily accessible on a single online platform. OBASA Hospitality is actively developing products and services as well as acquiring complementary businesses.
Learn more about OBASA Hospitality and its group of companies at OBASAHospitality.com.
IBC Hospitality Technologies lets hospitality owners and operators take back control of their business. Its all-in-one, all-accommodation software and services solutions provide complete data transparency to help properties more strategically target inventory distribution, manage revenue, improve ROI, and launch marketing and loyalty efforts across multiple labels and platforms.
The company is built upon decades of experience as an independent hotelier that informs its products and services to help its clients compete with confidence.
IBC is part of the OBASA Hospitality group of companies. To learn more about IBC, visit IBChospitality.com.
Phoenix — Studies show that education and training leads to higher employee retention and guest satisfaction. As such, IBC Hospitality Technologies has partnered with the American Hotel & Lodging Educational Institute (the long-time training and education arm of the American Hotel & Lodging Assn.) to provide IBC members with hospitality industry certification resources. As an IBC member, independent hoteliers can purchase online study materials and gain access to online exams through a new customized landing page. AH&LA members receive discount pricing.
Certifications available to IBC members through the AHLEI program include:
“Hospitality professionals worldwide have been turning to AHLEI for 65 years to validate their industry knowledge and skills at every stage of their careers,” said Pamela Barnhill, IBC president and COO. “We recognize that training and professional development are important for all properties, but independent hotels may not have access to the resources that are available to branded properties with corporate training departments. Partnering with a globally-recognized training organization like the American Hotel & Lodging Educational Institute gives IBC members access to the best in training for all staff — from front line to management.
“This comprehensive professional development program uses AHLEI’s training resources and professional certification for guest service employees, supervisors, trainers, and general managers,” she said. “It is designed to help properties improve their profitability, guest satisfaction, and employee retention, and it also will help make that property stand out as a preferred choice for travelers.”
AHLEI certificartion is available as one of the many benefits to IBC member hotels inside IBCMarketplace.com which provides a customizable business intelligence dashboard with CRS functionality and soft brand benefits.
Since 2012, more than 100,000 individuals have received at least one AHLEI certification, with the bulk of that number being the Certified Guest Service Professional (CGSP), the foundational hospitality certification for every employee working in the hotel industry. Consider this:
“Certification is one of the best moves a hospitality professional can make in his or her career,” said Jennifer Bonilla, AHLEI sales manager. “By offering certifications for various levels of professional development, IBC is providing valuable, career-building resources for its members. AHLEI is proud to partner with IBC to ensure that its members have the skills and knowledge to succeed and grow both personally and professionally.”
Originally part of AH&LA, AHLEI was acquired in 2017 by the National Restaurant Assn. and became part of its Training & Certification division. AHLEI offers hospitality training, educational resources and curriculum for high school and college hospitality programs, and professional certification for every position and level of training.
About the American Hotel & Lodging Educational Institute (AHLEI)
Established in 1953 as the nonprofit education and training arm of the American Hotel & Lodging Association (AHLA), AHLEI’s mission is to be the preferred provider of quality resources to educate, develop, and certify hospitality educators, students, and professionals worldwide. AHLEI became part of the National Restaurant Association in 2017, connecting and leveraging the resources of two organizations that are deeply committed to a vision of career success and upward mobility for current and future hospitality, restaurant and foodservice employees.
Online education forum to provide more value in less time without big cost or time commitment
Phoenix (January 23, 2018) – Hospitality events are growing by leaps and bounds, and as a result, it is becoming more difficult for hoteliers to choose one conference over another – if they can even make time or find the resources to travel at all. Therefore, IBC Hospitality Technologies is launching the InnDependent Lodging Executive Summit: A Year of Learning Webinar Series and “Meetings in Meetings” designed to provide relevant information to hospitality owners and operators in a convenient and cost-effective format. Companies such as 123Compare.me, Google, SiteMinder, Expedia, Infor, HMBookstore, and others are being invited to lead discussions on boosting Net RevPAR growth, driving direct business to hotel websites, running a better overall hotel, attracting a better mix of customers etc. The company also will add focused ILES meetings to existing conferences this year.
The first webinar, “Increase Your Direct Bookings,” will be held January 30 at 11:00 a.m. EST.
Led by Jordi Serra and Pau Ferret of 123Compare.me, the presentation will focus on why hoteliers need direct bookings and discuss main strategies to implement to increase conversions. To register for the webinar, click here.
“When we first launched ILES in 2015, there were few to no conferences dedicated to the independent hotel market,” said Pamela Barnhill, IBC president and COO. “Today, with more 300,000 independent hotels worldwide, more and more events are starting conversations about operating independently.
“In 2018, we are replacing our annual conference with a FREE 12-month learning package to better reach our desired audience,” she said. “With targeted content delivered by industry experts, we will bring incredible value in a short time without cost or big time commitment. We tested this webinar fomat in November and overnight we had 237 people sign up. It was an incredible success, and IBC members are asking for more. We are thrilled to announce this exciting new educational format.”
Kicking off the Webinar Series
“Increase Your Direct Bookings,” will address how hoteliers can increase direct bookings and overcome OTA struggles. Of particular interest to attendees will be the deep dive into Disparity Tracking (what it is and how it helps battle the OTAs) and Real-Time Rate Comparison (what it is, why it’s important, and how it increases direct bookings). The session will also explore:
About the Presenters
An expert in hospitality revenue solutions, Jordi Serra is Co-Founder and Partner of 123Compare.me, a digital marketing agency specialized in solutions for the hospitality sector with clients in more than 50 countries. He also serves as Managing Director for Ubiqua, owner of 123Compare.me and a developer of mobile solutions, including Mobile Apps, webApps, promotional activites, mobile-crm, SMS, viral marketing, web and interactive communication. Previously, Serra served as an Associate Professor at the University of Barcelona and Media Director/Brand Manager to Nestle. Pau Ferret is the Commercial Director with both 123Compare.me and Ubiqua. He also served as Director of Sales and Business Development for Easytech Global, Director of Business Development and Sales for Projeccions, and Director of Business Development and Sales for Indicorp Solar.
Company launches powerhouse Advisory Board to direct its technology and strategy in 2018
Phoenix (January 10, 2018) – IBC Hospitality Technologies is entering the new year with a newly-formed Advisory Board. The high-profile panel of experts will lend advice and provide guidance on IBC’s technology and strategy, helping the company to capitalize on opportunities in areas such as strategic partners, search, loyalty rewards, voice, artificial intelligence, data science, cybersecurity and sustainable growth. IBC is the world’s most comprehensive solution for providing independent hotels with proprietary software to manage distribution and soft benefits along with proven digital marketing services.
“We are launching the IBC Advisory Board today to leverage the skillset of some of the most relevant experts in hospitality who will help us ensure that our programs and solutions care for the needs of all our customers,” said Pamela Barnhill, IBC president and COO. “These strong minds will make us a stronger company with stronger products that will attract the strongest customers. The IBC Board of Advisors understands our dedication to serving independent hotels and alternative lodging worldwide. They will be integral to our growth and instrumental in our goal of helping hotels reclaim their revenue and guest data from the OTAs while maintaining their independence from soft brands and chains.”
Members of the IBC Advisory Board include:
Scott Brennan leads the hotel division vertical, including all elements of the end-to-end hotel business. His role is to grow Carlson Wagonllit Travel’s hotel business and ensure its clients, suppliers and travelers receive a differentiated value proposition. Previously he served CWT as EVP and Head of Global Supplier Management. Former posts include Global Head of Partnershps for Rocketmiles, VP of Global Strategic Partnerships for Hilton Worldwide, and a variety of leadership roles at GE.
Scott Brodows has spent 20+ years as a leader in the travel technology and distribution space. As VP of Hotel Supply for Hopper, he assists the leading travel app company in revolutionizing the way people shop and book trips on their phone. Prior to joining Hopper, Brodows spent 12 years at Sabre, most recently working COO of the newly acquired SynXis hotel reservations service provider business. He also held various operations and business development roles at Travel Tripper, TravelClick, Travelocity/lastminute.com and most recently at Intent Media.
Philip Ferrisits at the helm of Tnooz, the original independent voice in travel and hospitality technology, and has been a member of the Tnooz board of directors since its inception. Prior to joining the online travel news network, Ferri served as chief financial officer for several companies, including: Phocuswright, LBF Travel, Inntopia, Alshamel Travel/Carlsonwagonlit Travel, Direct Travel, Travelation, Ernst & Young (London), and financial controller at American Express Travel Related Sercices. His expertise spans consulting to startups and growth companies in multiple industries. He also boasts extensive mergers and acquisitions experience.
Michael Fisher is a 40 year hospitality veteran focused on travel and tourism and bringing international visitors to the United States. As president of Travelenergy, he is currently working with travel industry partners in developing and implementing global tourism sales and marketing strategies. Prior to founding Travelenergy, Fisher served as President of Gullivers Travel Associates, one of the largest global travel organizations. Michael started in the family business, Allied Tours, and for over 30 years was a catalyst for major industry innovations that propelled Allied Tours to a leadership position, and became the largest tour operator selling travel to the United States from the global marketplace.
Caryl Helsel boasts 25 years of industry experience. Her executive roles include directing revenue management, distribution, sales and marketing, and IT teams at Heritage Hotels & Resorts, TravelClick, Kimpton Hotel & Restaurant Group, ARAMARK Parks & Destinations and Mandarin Oriental Hotel Group. She also served as cofounder and partner in consulting firm Inspire Resources. Helsel co-authored two best-selling revenue management publications for HSMAI that serve as the foundation of its Certified Revenue Management Executive (CRME) certification program used by universities as the basis of their revenue management curriculum. She is a past president of HEDNA and was on the 2016 and 2017 Americas Board of HSMAI.
Richie Karaburunhas been successfully assisting in the growth and expansion of travel companies for the last 25 years, providing them with his immense knowledge of sales, marketing and business development. Karaburun joined NYU as Visiting Clinical Assistant Professor at Johnathan M. Tisch center for Hospitality and Tourism. He brings unprecedented experience and familiarity of diverse international, cultural and business practices to companies. Prior posts include Managing Director at Roomer, Vice President of Global Supplier Relations at RADIUS, President at Gulliver’s Travel Associates (GTA) North America, and Vice President of Product Development and Contracting at American Tours International.
A well-known expert on travel industry distribution, travel technology, and digital presence, Flo Lugli was recently recognized as one of the most influential women in hospitality technology by Hospitality Financial and Technology Professionals (HFTP). She also was recognized as one of the “Most Powerful Women” in Travel for seven years by Travel Agent magazine and listed among the Top 75 hotel executives and Top 10 technology experts by Lodging magazine. As head of Navesink, Lugli helps businesses drive revenue growth and enhance profitability. Most recently, she served as the executive VP of marketing for Wyndham Hotel Group, and held executive roles with Travelport, Cendant Corp., and cheapcaribbean.com. Lugli is also Non-Executive Chair of the Global Hotel Alliance and has held many advisory and board of directors posts, including serving for two terms as president of HEDNA.
George Roukas is an expert in product management, technology and competitive strategy. Prior to co-founding Hudson Crossing in 2007, he served as Group VP of Product Management for Travelport, where he led the strategy, development and management for all products facing Galileo’s North American agency partners. Prior to Travelport, Roukas was VP of Product Management and Strategy for Cendant Travel Distribution Services’ Supplier Services group. He also worked for PhoCusWright as a consultant to several well-known travel companies, primarily in the area of web site usability for e-commerce.
Steven Rubin is an expert in Travel Revenue Innovation (TRI). He founded TRI to help hotels and travel companies identify new opportunities, improve risk tolerance, drive brand awareness, and anticipate consumer behavior to maximize revenue. Rubin’s previous positions include VP of Revenue at Denihan Hospitality, VP and General Manager at Travelzoo, Commercial Director at YOTEL, and Regional Director of Revenue and Distribution at Kimpton Hotels. He is an active member of HSMAI and HEDNA, serves as co-chair for the HEDNA Metasearch working group, and was a primary author of HEDNA’s publication “Heavy Meta: How to optimize your presence on Metasearch.” Rubin is also an Adjunct Professor of Strategic Pricing and Revenue Management at New York University.
Phoenix – IBC Hospitality Technologies is unveiling a Complete Hospitality System in an effort to help struggling independent hotel owners, multi-property owners, management companies, operations and hospitality sales teams pull important information into one simple-to-read dashboard. Called RES360, the solution features a customizable dashboard connecting all information critical to making smart business decisions. Included in the RES360 Complete Hospitality System is a hotel booking engine, RevPAR solutions, advanced CRS, guest loyalty program, digital marketing services, a preferred partner program and hotel soft brand benefits.
“Logging into multiple reporting systems to get the business intelligence needed to make smart operating decisions can be frustrating,” said Pamela Barnhill, president and COO of IBC Hospitality Technologies. “With RES360, hotel operators can follow every dollar, all in one place. This robust system will solve the day-to-day challenges of single, multi-unit ownership/management hotel and alternative lodging operators who are competing against the large corporate chains to maintain profitability due to thin online margins. RES360 gives hoteliers access to all the business tools they need to regain control of bookings.”
IBC Hospitality Technologies Unveils RES360 for Medium and Large Management Companies and Ownership Groups With RES360, ownership/management can . . .
“Non-branded independent and boutique lodging is more popular today than ever before,” Barnhill said. “As travelers want and expect more during their stays – more authentic experiences, more local culture, and more one-of-a-kind moments – we are seeing a large group of management and ownership companies struggling to meet this demand with the right software. RES360 will help operators meet these demands by enabling them to be more active on digital marketing channels such as their vanity website, meta, social media, SEO, mobile websites and more, to promote their uniqueness. Personalization and rewarding guests for being loyal is key. Hotels that go above and beyond with customer service stand out to travelers.
“Independent/boutique hotels budgeting for technologies that will drive and support customer relationships in 2018 need RES360,” Barnhill said. “This system will customize business experiences and help properties succeed.”
Phoenix (September 19, 2017) – Today, IBC Hospitality Technologies, a software company aimed to help independent hoteliers with management and marketing, announced the redesign and relaunch of its website www.ibchospitality.com. IBC Hospitality Technologies is placing increased focus on simplifying solutions for independent hoteliers. The site now features a cleaner and more contemporary design, along with the ability to self-onboard in minutes or receive detailed demonstrations. The new website is designed to provide a more engaging user experience for hoteliers and enhance navigation.
“We want to clearly communicate how simple it is for hoteliers to easily evaluate their business by connecting their systems, receive guest information, and to drive direct bookings through a vanity website with booking engine and demand channels such as meta, as well as marketing support with services such as retargeting to the vanity website,” said IBC Hospitality Technologies CEO and Founder Pamela Barnhill. “Hoteliers, especially independents, struggle to find cost-effective solutions like these to drive direct bookings. We want our redesigned website to showcase the accessibility and importance of these strategies.”
Visitors can now more easily browse IBC Hospitality Technologies solutions, learn about the company, and access industry news, tutorials, and insights through the blog. IBC offers CRS, booking engine, digital marketing and integration solutions for independent hoteliers. The new website clearly outlines each of these services and additional solution options for independent hotels and hotel groups.
To see the new site visit www.ibchospitality.com.
IBC is a leading provider of hospitality technologies for independent hotels. Our portfolio of products and services includes the proprietary IBC hotel management platform which makes available its managed distribution, advanced CRS, and soft brand benefits to independent hotels, villas, and B&B’s. More than half the world’s hotel properties are independently-owned and operated. Online search and lack of data transparency has placed all new pressures on the small business owners who run these properties. With IBC, hotels can reclaim their revenue and guest data from the brands and OTAs while maintaining their independence from chains. Finally, independent hotels can take back their bookings. Learn how at www.ibchospitality.com.
Corporate hotel chains aren’t the only ones imbuing their hospitality experiences with newly developed technologies. An exclusive technology partnership between OpenKey and IBC Hospitality Technologies is now enabling independent hotels worldwide to offer the in-demand mobile service to guests who prefer to bypass the front desk, go straight to their rooms upon arrival, and use their smartphones as room keys. The partnership is a win-win; OpenKey will grow its customer base by bringing its innovative mobile keyless entry services to IBC’s independent hotel clients all over the world, and IBC will further enhance its technology portfolio by adding yet another cutting-edge, convenient and desirable mobile guest solution. The award-winning OpenKey technology is already a part of the guest experience at hotels in eight countries across four continents, providing seamless room access in place of ecologically detrimental disposable plastic keys. The technology further offers guests access to conveniences such as remote check
The award-winning OpenKey technology is already a part of the guest experience at hotels in eight countries across four continents, providing seamless room access in place of ecologically detrimental disposable plastic keys. The technology further offers guests access to conveniences such as remote check in to bypass the front desk, as well as directions to the property, amenity booking, notification of early or late arrival, and more.
“We’re excited to integrate OpenKey technology into IBC’s excellent range of services and extensive hospitality portfolio,” said Brian Shedd, Vice President of Sales & Marketing for OpenKey.
Headquartered in Phoenix, IBC offers a portfolio of products and services including the proprietary IBC hotel management platform offering managed distribution, advanced Central Reservation System (CRS), and soft brand benefits to independent hotels, villas, and even bed & breakfasts around the world. Considering more than half of the world’s hotel properties are independently owned, that’s quite a bit of potential. At a time with online search placing new pressures on small business owners who provide hospitality, IBC’s technological tools enable properties to reclaim their revenue from online travel agencies (OTAs) while maintaining independence from soft brands and chains.
“Guest conveniences are key to drawing clientele, and independent hotels are looking for every technological advantage they offer to both new and returning guests,” said Pamela Barnhill, president and COO of IBC Hospitality Technologies. “With mobile emphasis gradually shifting from bookings, marketing and concierge services to guest interaction and engagement, independent hoteliers worldwide are recognizing the importance of adding an optional mobile key solution to the equation. Through this partnership, OpenKey will be enabling independent hotel owners and operators to drive their mobile app strategies, improve two-way guest communications, reduce overhead, boost an operation’s margins, and increase customer satisfaction and loyalty. We are delighted to be adding OpenKey to our growing list of technology services offered to our independent hotel customers.”
Article originally found here.
Phoenix (PRWEB) July 28, 2017
InnDependent InnCentives has recently enhanced its patent-pending loyalty program to now be available for consumers at IVHTravel (https://www.ibc.travel/) with far-reaching rewards. IVHTravel, powered by IBC Hospitality Technologies, is an OTA designed specifically for travelers wanting a variety of global rewards in addition to booking a wide range of accommodations worldwide. In addition to redeeming accrued loyalty points for free nights at more than 1.1 million destinations across the globe, members of the InnDependent InnCentives loyalty club can now use their credits to purchase eGift cards redeemable at restaurants and retailers globally.
“Today, InnDependent InnCentives equips travelers with fast redemption on gift cards or longer redemption on free nights,” said Pamela Barnhill, president and COO of IBC Hospitality Technologies. “It’s a first-of-its-kind ‘Stay Globally / Redeem Globally’ loyalty program that puts travelers’ desires first. In addition to offering more than 1 million lodging choices and hundreds of gift cards with global brands, there are no blackout dates . . . no math to convert points to nights . . . and no exceptions. Hotels won’t know when travelers are staying free, so guests will get the same service and perks as other guests. InnDependent InnCentives lets guests enjoy their perks their way.”
With InnDependent InnCentives, members can access their account by email, Facebook or Google, and select from among hundreds of items immediately available for redemption on Amazon, Starbucks, Whole Foods, eGiftAfrica, Jumia, Zen Garden, Musafir.com, iFly Singapore and more. Members booking on ivhtravel.com can also enjoy competitive activity add-ons, backed by optional cancellation protection.
“IBC Hospitality Technologies is in the final stages of setting ‘loyalty rates’ for members,” Barnhill said. “When members log in to their respective InnCentives accounts, they will be able to book hotels at even lower rates than those publicly available. We are confident that InnCentives members will be thrilled with these new enhancements and cost savings.”
“Hoteliers like IBC.travel because they receive full guest information to use in future re-marketing and email campaigns,” Barnhill said. “This is very different from other OTA’s. It’s also a favored program because IVH reservations include loyalty, so it doesn’t cost the property anything to redeem rewards, and no one at the property needs to figure out how to convert points to free nights. Travelers get the trip of their dreams while hotels continue to drive revenues. It’s a win-win for everyone.”
Article originally published here.