Developing a successful and affordable distribution strategy is a huge factor in creating success for occupying the rooms in your hotel. The more opportunities you have to distribute your hotel, the more travelers will hear about it and end up potentially booking your hotel.
Among hoteliers, the distribution plan is constantly evolving and in order to keep up, hotels must continue to update how they distribute their hotel to potential guests.
Here are 4 tips on developing a successful distribution strategy for your hotel:
In order to capture a wide array of guests, it is crucial to utilize multiple platforms in order to engage with your audience. This includes approaching travelers online and offline.
Distributing your hotel online is extremely important due to an increasing amount of travelers who begin their search for accommodations on the internet.
Using a metasearch engine is an extremely helpful tool for distributing and managing your hotel’s ads. Metasearch engines use another search engine’s data to develop results for your hotel through the Internet. For example, using Google to advertise your hotel rooms via Google AdWords allows you to produce ads on Google then Google will track the data and how well your ads are performing. Tools such as our RevLogic Engine help develop these metasearch engines for your hotel.
The main goal of distributing your hotel should be to increase direct bookings via your hotel’s website and booking engine.
This will allow your hotel to drive as much RevPAR as possible. Some hotels even give their guests incentives to book directly through their booking engine such as rewarding them with Free Wifi or Discounted Room Service.
Get help developing a successful booking engine through this link.
While online distribution is important, is still crucial to distribute your hotel offline such as developing voice operators or working with wholesalers. This can attract those who aren’t on the internet such as the older population, and even locals who hear about your hotel just by living in the area.
Social media is also a major, growing distribution center when it comes to communicating with your audience and increasing bookings.
Facebook, Instagram, and Twitter all have resources that allow you to target a certain audience and keep track of what demographics are attracted to your ads. This helps you gain better insights into who is booking your hotel.
After developing multiple channels, it is necessary to determine the different segments of your audience you are targeting through these channels.
All messages to your audience must be consistent. However, the syntax, images, and how these messages are distributed to different targets should be tailored specific to each segment.
For example, displaying your content differently to business travelers than to a traveling family will help you fill your hotel. The social media platform will develop a list of users who fit into each specific category.
Managing your various channels, bookings, and matching the pricing of your rooms can be difficult. Luckily, there are booking engines, channel managers, and property management technologies that will help you successfully distribute your hotel. These are a necessity when it comes to running your distribution channels and interpreting the results.
Learn more about the top features your booking engine needs here!
Without a distribution strategy, it is difficult for travelers to even hear about your hotel and the amenities it has to offer. Implementing a strong distribution approach will allow potential guests from all over the world to begin booking your hotel, causing your hotel to thrive.