Does Loyalty Matter within the Hospitality Industry?
Within the hospitality industry, establishing new customers is more expensive than retaining old customers. This is why it’s so important to establish a loyalty program. If you focus on your quality of service and differentiate yourself, you will gain customer loyalty that will put your property ahead of the game.
Loyal Accommodation-Supplier Relationships
Many suppliers provide discounts on prices. As you retain customers, your property will continue to be geared for success.
Loyal Customer Supplier Relationships
Loyal customer-supplier relationships are rooted in repurchasing and continuing service. Within your property, think about starting personal interactions in order to build an effective customer-supplier relationship to gain more loyalty and build a lifetime relationship.
Loyalty Programs for Guests
Guests loyalty programs can help boost your hotel’s repeated business. It’s necessary to remember that communication can build loyalty. Keep your brand front of mind and remind guests how many points they have, how they can redeem them, and what their rewards are.
What are the benefits of hotel loyalty programs?
If a guest has signed up for a hotel’s loyalty program, the frequency of stays booked by that guest at the hotel rose on average of 49%. Loyalty programs have accounted for a 57% rise in revenue. The great thing about loyalty programs is that they have the ability to provide a wealth of information regarding your guests. You will find out who they are, what they like, and where they are from.
When will guests join a loyalty program?
Guests will join a loyalty program in order to establish a meaningful connection with your property. Loyalty programs have an extended range of rewards and benefits to travelers from extra night-stays to access to facilities and free breakfast.
How would customers like to choose their rewards?
61% of customers would like to choose their rewards. Every traveler is unique and wants to feel like their expectations are being met. Personalization is one of the key success factors in hospitality and nothing says personalization better than choice.
Loyalty Programs Impact A Hotel’s Reputation
When hotel’s reach out by asking for feedback and encouraging guests to share their thoughts, impressions, and suggestions on different platforms, they are showing that they care. Reviews are important in terms of advertising your property.
How IBC Hospitality Can Help With Your Loyalty Program
By offering free room upgrades, early check-in or late check-out, free spa treats, and guaranteed room availability, your guests will be more likely to sign up for a loyalty program. If you don’t have a loyalty program in place, IBC can provide you with an easy to use program called IBC InnCentives that allows your guests to earn points toward a free night stay.
Another way to increase revenue is to increase mobile bookings. IBC Hospitality Technologies can help you take back your booking’s today.