New year, new trends. Is your hotel prepared for them?
With developing technology and a growing industry, it’s more important now than ever before to embrace new trends and stay ahead of the industry curve. Here are 6 trends to keep your eye on and start implementing now.
Increasing Demands For Personalization
Consumers and guests drive the travel and hospitality industry. The past few years we have seen large strides being made to increase personalization in the travel experience. With new technology and social media, this will only continue to grow. Stay on top of this trend by documenting guests preferences, learning the demographics of your guest, and catering their visit to those preferences.
Bridging The Digital Gap
70% of travelers with smartphones have done research for their trip on their phone. Smartphones are becoming an integral part of the search and planning process for travelers. Make sure the digital gap for your hotel is bridged by targeting your ads to both desktop and mobile devices. This will also ensure that the prospective guest is receiving targeted ads relevant to their searches, no matter the device.
Technology Integration (PMS/CM/CRS/etc.)
Let your integrations work for you by using cloud platform technology to integrate with channel manager systems, revenue management systems, and property management systems. This will save you time and money. This new technology is vital for hoteliers that want to stay on top of their data and systems.
Hotel Loyalty Programs
Travelers and guests expect loyalty programs. 41% of Millennials joined a travel loyalty program because it was easy to use. Make sure to implement a loyalty program that is user-friendly and offers a variety of rewards such as gift cards, free nights, activity discounts, or cash back.
Having a Strong Online Presence
Telling your story and creating an inspiring brand is so important when motivating guests to act and to book. Promote your story through a strong online presence. Your website should “wow” guests and each page should inspire guests to stay at your hotel. Social media is essential to promoting your brand as well. Reach out to guests in an organic, natural way by sharing consistently on the major social channels such as Facebook, Instagram and Twitter.
Keep All Data in One Place
Keeping track of data can be tricky. New software and technology is making it possible for hotels to compile all guest and prospect data in one location. This is essential for business organization and future marketing efforts. With all guest data in one place, your property can easily reach new guests and drive occupancy.
Here’s to having the best 2018 possible. For more information on implementing these trends and strategies, contact IBC Hospitality Technologies here.