When an agreement with a brand franchise is questioned, hotel deflagging comes into play. Most of the time, owners deflag a hotel because there is a negative consumer response to a brand or owners may desire to salvage money on their franchise fees, which in 2019 average 7.2% of revenue.
Perks of DeFlagging include:
Deflagging can give back hotels their ROI and help additional customers due to the boost hoteliers will experience in search engine results. Also, guests will experience moving away from cookie-cutter brand settings and desire more than just a room to stay in. Millennials want hotels that offer distinctive, locally inspired decor. Becoming independent gives hotels the chance to curate experiences and become more authentic. If properties crunch numbers, they may find out that they could potentially be doing better on their own, without brand labels.
By deflagging, you are able to savor your freedom to innovate. You’ll be able to provide authentic experiences that many guests are seeking.
If you are thinking about deflagging, just know that it isn’t an easy process. Make sure you thoroughly investigate what all is involved and understand how it will change your business. There is no one right answer so it is important to understand the full impact before deciding. However, it can be financially rewarding when it’s done right.
Last thing to consider: Commonly, property refreshes happen after deflagging occurs and consist of updating guest rooms and renovating public areas. Remember, if you are going through the deflagging process and are thinking of renovating, it’s important to complete them prior to your high season when guest traffic is expected to increase.
How IBC Hospitality Can Help Optimize Your Digital Marketing Game
IBC Hospitality Technologies can help you up your game when it comes to digital marketing and increasing direct bookings by utilizing the steps above. Our MetaLogic professionally managed metasearch service offers a direct connection to Google Hotel Search and is powered by the most state of the art travel data and algorithm sets in the industry. Start a demo now or email firstname.lastname@example.org for immediate help.