Hotel Digital marketing is an essential if you want travelers to hear about your hotel, especially since, in this day in age, travelers do most of their vacation research online. Developing a digital marketing plan can be tedious but it is an extremely cost-effective way to promote your hotel.
5 Steps to Develop your Hotel’s Digital Marketing Strategy:
According to a study by Hotel Executive, “93% of Americans expect the companies they do business with to have a social media presence.”
It is ideal to manage reviews made by guests on your hotel, interact with your customers on various social media platforms, and keep all platforms up to date in order for your hotel to have a strong presence.
Social media gives your company the ability to interact with guests in a way that you can’t do with traditional marketing efforts. By engaging at this deeper level, you can guide guests to your site and drive direct bookings.
As technology continues to grow, mobile devices are making a large impact on consumer behavior. In fact, according to Blue Corona, over 40% of online transactions are now done on smartphones and tablets.
When your hotel does not have a mobile-friendly website, you will have an increased amount of unsatisfied users. You want to be available for consumers on all occasions, such as on desktop, mobile, and social platforms.
If you are not sure if your mobile site is up and running successfully, Google provides an amazing tool called the Mobile-Friendly Test where you can check if your mobile website is correctly running.
Retargeting comes into play when a guest is all set to book your hotel but abandons their booking last minute. When consumers visit your website, a cookie (a data file that holds a small amount of information about the client) is placed in the browser. That way, you can re-engage with them and allow them to see ads on your hotel through various channels once more, which could lead into a direct booking.
Retargeting is a strong tool in digital marketing. IBC offers a wide array of retargeting services to ensure that your customers continue to see and hear about your hotel via ads. If you want to learn more, contact us at email@example.com.
In order to increase direct bookings, you must drive traffic to your website. Creating content by writing blogs, press releases, and more will allow consumers who are looking up other, additional information on hotels or vacation tips to be led to your site. If you generate posts with 1.890 words, then Google will put it on the first page of the search engine.
The goal is that once a traveler reaches your site, they don’t want to leave until they have made a booking. By updating and creating content for your website, you can increase organic (non-paid) traffic by 111%.
Discover other ways to increase traffic to your website here.
Metasearch Engines are websites that provide information on your hotel, or even travel products, then guide the consumer directly to your website. Metasearch websites include Google, Kayak, SkyScanner, Trivago, and TripAdvisor.
The perk of a Metasearch Engine is that it will increase your direct bookings and eliminates the commission charges that you would have to pay by utilizing an OTA.
If you need help getting your hotel listed on these metasearch engines, IBC provides short-term agreements and full guest information, and we cover the credit card fees. We have the ability to do this through an excellent team that closely monitors and handles the CPC, CPA fees, and ROI so your credit card isn’t unnecessarily charged thousands of dollars per month.
Digital marketing is immensely growing with technology and you want your hotel to have the competitive advantage of staying up to date with it. IBC Hospitality Technologies can help you up your game when it comes to digital marketing and increasing direct bookings by utilizing the steps above. Start a demo now or email firstname.lastname@example.org for immediate help.