Digital Marketing is always evolving. Therefore, hoteliers are able to showcase hotels in unique ways. In order to captivate consumers, use videos and create a niche where technology is at the forefront.
Hubspot estimates that marketers who aren’t creating videos are falling behind. Videos are an engaging way to bring your brand to life and are important in telling an impactful story. 91% of consumers are likely to reward brands for authenticity and share the brand with friends and family. 62% are likely to purchase from or show greater interest in purchasing from a brand that expresses itself. Videos are the perfect way for potential guests to visualize your hotel and should be central to your marketing plan.
Show emotion in your video. In the first moments of the video, use appeals to the audience to keep them invested. This way, they will stay with you while you share your brand’s story, and the message will stick. To achieve this task, ask yourself the question: what makes your hotel unique? IBC’s guide on selling experiences rather than just rooms will help you craft emotion into your marketing and brand messaging.
In 2019, Disney World is opening up an immersive Star Wars Hotel and has created two videos to showcase the possibilities that await guests. In order to create a similar experience, make sure the video is authentic. The goal is for potential customers to feel immersed in the content and therefore excited to engage with the hotel. Ask guests to upload their own experiences at the hotel. This is the definition of user generated content. What’s better then utilizing the power of social media for free marketing! Become an expert at Facebook marketing for your hotel here.
At several Southern California hotels, guests were encouraged to sing in order to receive a room upgrade. In an American-Idol style competition, the contestants were put to a vote and caught on video. Their performances were then uploaded to Facebook and YouTube. After the competition, each brand’s social media presence gained followers and the winners received prizes. Talk about great public relations! Without trying, a successful marketing campaign was born.
Have you ever watched a virtual tour? It gives guests a live action look inside your hotel. Visitors will feel secure before booking and before they step foot on the property. Another option is to go live on social media. In this instance, guests can see what’s going on in real time. They will appreciate having the inside scope before check-in.
After hiring a crew, Hoteliers can film themselves with guests (with their permission of course) enjoying various events. Besides just events located on the property, staff could even attend local events (such as food festivals, art events, farmers markets, or local concerts). Guests would love to see a hotel that is involved within its community.
Showcase necessary updates to your hotel through video. Did your hotel renovate its rooms, add new gym equipment or revamp the menu? Perfect! Upload a video with the changes for your customers. Guests will appreciate the insight and will be excited for the next time they come to visit.
Emotion, immersive content, creativity, virtual tours, events and hotel updates are key ways to promote your hotel with video. Anytime your hotel is doing something out of the ordinary use VIDEOS! Make your hotel stand out by using social media with video. In today’s world of marketing, these factors are key. Develop a marketing strategy with our 5-step guide here.