Increasing mobile bookings can be a challenge. Did you know that half of travel booking transactions are completed on mobile devices? Accommodation providers find that 40 percent of customers have trouble navigating a companies mobile site. Because of this, it’s important to create a mobile-optimized website.
When you do this, you stay ahead of the game and provide a responsive website that remains the same page by page from the desktop to the mobile site.
Remember, consumers will likely leave your website if they have to take part in unnecessary scrolling or clicking, time-consuming or unrelated upselling opportunities during the transaction, and difficult to find details regarding the properties or booking. As an independent accommodation provider, try and see the product from the guest’s point of view so that you’ll be able to optimize your website.
Increasing mobile bookings online is all about making the process more simplistic and efficient. Limiting the number of steps during the purchase process takes away unnecessary confusion for the customer and shows that your brand is listening. Make sure your brand is search engine optimized. Implement a mobile-friendly internet booking engineFor more information regarding your guest’s booking behavior, click here.
As an accommodation provider, remember to proofread your website and display clear calls to action.This includes a “Click to Call Button.” More than half of travelers would likely contact an accommodation provider if given the capability.
Furthermore, your brand should be SEO optimized (75% of travelers start by using a search engine to book a room and 80% of all online searches begin on Google) and popular keywords should be within your site copy. To read more about why creating relevant content is necessary, visit our Complete Guide to Easy Social Media.
In order to increase your mobile bookings, it’s important to remember that targeting is key, and you have to understand your audience. Research your demographic and go from there.
Generational differences exist and play into how customers book rooms. For instance, 52% of millennial business travelers book on their mobile devices and 60% of mobile hotel bookings happen at the last-minute in the United States.
A Google U.S. traveler study demonstrates certain trends in traveler’s behaviors. Overall mobile bookings in North America and Europe are 28% and 33%, respectively. In Asia, the figure is between 45% and 49%. It’s 53% in the Middle East. Clearly, the tech-savvy generation is familiar with mobile and these factors account for high mobile booking rates. If your audience is mostly millennials, make sure to optimize your content for mobile devices.
In order to succeed at mobile bookings, be aware that travelers could be more confident with the mobile booking process. 55% of travelers feel that the research process is too difficult before booking. Travelers are also worried about finding the best price and want to compare options in one place. As an accommodation provider, it’s up to you to be a resource for your guests, and it’s a great opportunity to strategize ways to present your options and pricing in a way to increase mobile bookings.
To find out more about how IBC Hospitality Technologies and how guests go about booking a room, click here