Phoenix – IBC Hospitality Technologies is unveiling a Complete Hospitality System in an effort to help struggling independent hotel owners, multi-property owners, management companies, operations and hospitality sales teams pull important information into one simple-to-read dashboard. Called RES360, the solution features a customizable dashboard connecting all information critical to making smart business decisions. Included in the RES360 Complete Hospitality System is a hotel booking engine, RevPAR solutions, advanced CRS, guest loyalty program, digital marketing services, a preferred partner program and hotel soft brand benefits.
“Logging into multiple reporting systems to get the business intelligence needed to make smart operating decisions can be frustrating,” said Pamela Barnhill, president and COO of IBC Hospitality Technologies. “With RES360, hotel operators can follow every dollar, all in one place. This robust system will solve the day-to-day challenges of single, multi-unit ownership/management hotel and alternative lodging operators who are competing against the large corporate chains to maintain profitability due to thin online margins. RES360 gives hoteliers access to all the business tools they need to regain control of bookings.”
IBC Hospitality Technologies Unveils RES360 for Medium and Large Management Companies and Ownership Groups With RES360, ownership/management can . . .
“Non-branded independent and boutique lodging is more popular today than ever before,” Barnhill said. “As travelers want and expect more during their stays – more authentic experiences, more local culture, and more one-of-a-kind moments – we are seeing a large group of management and ownership companies struggling to meet this demand with the right software. RES360 will help operators meet these demands by enabling them to be more active on digital marketing channels such as their vanity website, meta, social media, SEO, mobile websites and more, to promote their uniqueness. Personalization and rewarding guests for being loyal is key. Hotels that go above and beyond with customer service stand out to travelers.
“Independent/boutique hotels budgeting for technologies that will drive and support customer relationships in 2018 need RES360,” Barnhill said. “This system will customize business experiences and help properties succeed.”