Channel managers help automate the process of inventory distribution. By using a channel manager you can simply and effectively manage multiple sale channels and distribution from a single dashboard. Bookings made from any platform will reflect in real-time and accurately in your Hotel PMS, so you won’t need to worry about overbooking.
Use your channel manager to evenly distribute your rooms and availability across multiple OTAs and marketing channels. This helps you use your time more effectively and helps you widen your reach, increasing your online presence and increasing occupancy.
Make sure your availability appeals to multiple types of travelers. For instance, a millennial might opt for a lower cost room but book an add-on activity package. Ensure availability for all types of travelers and display that availability through your channel manager.
Ideally, your channel manager will be part of a booking system that connects your channel manager, hotel property management system, and booking engine in one place. This helps automate room bookings and makes sure that all systems and channels are up to date and notified immediately of any changes.
OTAs are a popular way for travelers to find and compare hotels as they plan their upcoming trip. Use your channel manager to effectively connect with OTAs in order to update and promote your room availability and rates in real-time with ease.
Use your channel manager to analyze and promote your room rate parity. This means that you are actively comparing your hotel’s rates to your competitors and adjusting accordingly. Assure your guests that they are receiving the best deal by offering rate parity. Also, channel managers help you automatically update your OTAs and other distribution when you are running a discount or offering a special.
Hotel operations require detailed and accurate reporting to manage revenues. Use your channel manage to measure all of your sales and marketing channels to evaluate what works and what does not. This will help you gain applicable insight for your property to help streamline your operations decisions and increase net RevPAR.
Link to hundreds of PMS, CM, and RMS systems through our direct connections and partnerships with SiteMinder, Vertical Booking, Omnibees, and more. Learn more about IBC’s Channel Manager solutions here.