Phoenix-based IBC Hospitality Technologies has been acquired by a Canadian company that set up its U.S. headquarters in the Valley.
Obasa Hospitality, based in Saskatoon, Saskatechewan, acquired IBC Hospitality earlier this month for an undisclosed price.
Valley native Pam Barnhill, who founded IBC Hospitality, has been named chief operating officer of Obasa. She started IBC (Independent Boutique Collection) in 2008 to provide smaller, independent hotel providers, with the same tools large hospitality brands have to manage inventory, revenue and marketing.
The platform has evolved to support providers of all accommodation types, from the likes of smaller Airbnb operators to the 2,884-unit Treasure Island hotel in Las Vegas, for example.
“It really is the perfect addition for Obasa Hospitality,” said Barnhill, a Scottsdale resident. “This allows us to be larger and go global, and it’s an exciting fit for both companies. It also allows us to stay in Phoenix.
Gordon Doell, president and CEO of Obasa, said in a statement that, after starting in corporate housing and serviced apartments, the company is now looking to partner with owners and operators of every accommodation type to help grow revenue.
Obasa is keeping IBC’s 20 employees, with plans to add another six in the next six to 12 months for the office at 1730 E. Northern Ave.
Open positions will include data specialists, programmers, project and product managers, as well as jobs in accounting and marketing, Barnhill said.
“I’m a big believer in the state,” she said. “We’re really excited about the talent pool (in Arizona) and the growth we see coming in 2019.”
The IBC software platforms consists of:
MetaLogic: A digital marketing and re-marketing technology tool that drives direct bookings using metasearch to better compete with online travel agencies, such as Booking.com and Airbnb.
RevLogic: A customizable tool to help hotels manage rates, inventory and photos across all channels while also maximizing revenue per available room, and Google and metasearch distribution.
RoomLogic: An online booking engine with a patent-pending loyalty program that offers cash back, gift cards and free nights of stay. Includes rental car and activity add-ons.
IBC also operates a look-and-book travel site, called IBC.Travel, where visitors can view and book from more than 1.1 million lodging choices, with a loyalty program.
IBC was also chosen as one of Google’s beta partners for its vacation rental program launching in Q1 2019, Barnhill said.
“A lot of people just ask Google where to stay and aren’t visiting hotel websites,” she said.
Obasa Hospitality operates one other business, Saskatchewan-based MyKey Global Accommodations. It works with insurance companies, corporate travel planners, relocation companies, the entertainment industry, and individuals seeking accommodations. The company has been around since 1986 and has 20 employees.
Original article found here:https://www.bizjournals.com/phoenix/news/2018/12/31/phoenix-hospitality-tech-company-acquired-by.html