When it comes to marketing your hotel, you want to be well represented on all platforms. The best way to show consumers the value of your hotel is through rich media such as videos and 360 tours. From independent & boutique hotels to chain hotels, all properties benefit from rich media because consumers are visual beings. Consumers feel more confident to book when hotels provide a comprehensive view of their property. Let your rich media do all the work for you!
With YouTube being one of the most popular websites on the planet, it should come as no surprise that videos create engagement. Hotels benefit from rich media because videos & 360s provides consumers with information about the hotel while visually enticing consumers with their amenities. Websites with virtual tours are viewed 5-10 times longer than those without virtual tours (Visual Visit Bali). Videos go beyond showing a guest room, they show consumers their next vacation. 80% of online visitors will watch a video, while only 20% will actually read content in its entirety (Digital Sherpa) Use rich media to get their attention and keep it!
81% of online travel shoppers consult videos, 360s virtual tours of pictures before booking (EyeForTravel)
Rich media increases bookings. Based on the Using Eye Tracking to Obtain a Deeper Understand of What Drives Online Hotel Choice study published by Cornell University, while visuals help consumers narrow which hotel they want to book, it is rich media that provides consumers with a better understanding of a hotel, making them more likely to book. Of travelers who watched online videos while planning travel, 45% of leisure travelers, 72% of business travelers and 74% of affluent travelers said they were prompted to book as result. (Google ThinkInsights) Consumers will book elsewhere if a hotel lacks the proper visual and rich media content. Provide visuals and rich media to give them piece of mind that your hotel has everything they want and more.
Rich media is a cost efficient way to provide consumers with an in depth look into your hotel while providing transparency and creating a sense of value. Consumers stay on sites longer that provide rich media and travelers are more prompted to book after watching a video. Increase your engagement and bookings by investing in rich media.
– By Alexandra Oneale