Grow your hotel's online visibility-Digital Marketing by IBC Technologies
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Boost Your Brand Faster with IBC’s Metasearch Services

Marketing your independent property can be challenging and time-consuming. And when it comes to competing with the OTAs for direct bookings, also cost prohibitive. To make it easier and more economical, IBC has developed a proven metasearch marketing system for hotels, serviced apartment providers and vacation rental owners alike.

Introducing the new and improved MetaLogic metasearch service, now with a direct integration into Google’s Hotel Search Ads platform.

Online search is the leading way travelers find and book accommodations with 80% of all bookings starting on Google. Metasearch is the easiest, fastest way to incrementally gain more prospects and customers over any other advertising channel.

We can help you grow your online presence, connect with guests searching for your inventory, and drive direct reservations to your website and booking engine. MetaLogic is a professionally managed, data-driven service complete with ongoing optimization and opportunity consultation to help you achieve your growth strategy.

Your Brand. Your Bookings. Your Customers. IBC’s MetaLogic can make it happen, now with a direct connection to Google Hotel Search Ads.

Our Digital Marketing Experts Strengthen Your Online Presence

To help measure your success, we provide clear and concise insights in an executive dashboard with metrics that truly matter.

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MetaLogic Metasearch

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Booking Engine

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Web Visitor Retargeting

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Google Ads

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SEO

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Custom Websites

Metasearch Connectivity and Visibility is Key to Positive RevPAR

You need to promote your brand and capture more online bookings or risk facing the net RevPAR impact of rising customer acquisition costs and losing to the OTAs. Let IBC provide an official metasearch listing along with retargeting on our MetaLogic service.

No more using OTAs to gain access to the Google Hotel Search Ads platform. That means more direct bookings for your property and broader marketing opportunities for your brand. We’ll also connect your hotel, furnished housing business or vacation rental property with many of the other popular metasearch sites like TripAdvisor, Trivago, Skyscanner and Kayak.

With a metasearch marketing campaign that is designed with functionality tailored to match your needs and your guest’s preferences, your marketing efforts will position you to compete with the OTAs and big brands.

IBC’s MetaLogic also provides you with full guest information so it’s your guest, your customer, and your decision to market to them as you see fit in order to cultivate guest loyalty and repeat bookings.

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Get a Larger Slice of the Metasearch Pie with IBC

Our partnership with Google Hotel Search drives traffic to your website and bookings directly to your property by putting you front and center when your potential guests are searching online. IBC helps you reach travelers across Google platforms including Hotel Ads, Search, Maps and Gmail.

We help you stand out against the competition by displaying pricing, room bundles, features, amenities (like free Wi-Fi & breakfast), and unique offerings (like wine tasting events & loyalty incentives).

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