Take Control of the Web With IBC Digital Marketing Services
Online search is the leading way travelers find and book accommodations with 80% of all bookings starting on Google
Marketing your independent property can be challenging and time consuming. To make it easier and more economical, IBC has developed a proven Digital Marketing system for every accommodation type.
We can help you grow your online presence, connect with guests searching for your inventory, and drive direct reservations to your website and booking engine.
To help measure your success, we provide clear and concise insights in an executive dashboard with metrics that truly matter.
Metasearch Connectivity and Visibility is Key to Positive RevPAR
Your hotel and booking engine need to protect your brand and capture online bookings. If they are not, you risk facing net RevPAR impact of rising customer acquisition costs and losing to the OTAs. Driving direct bookings and protecting your brand can be challenging so let IBC provide an official metasearch listing along with retargeting on our MetaLogic platform with the important features you need. With design and functionality tailored to match your needs and your guest’s preferences, your marketing efforts will position you to compete with the OTAs and big brands down the road.Get Started
Our partnership with Google drives traffic to your website and bookings directly to your property by putting you front and center when your potential guests are searching online. IBC helps you reach travelers across Google platforms including Search, Gmail, Maps and Hotel Finder.
We help you stand out against the competition by displaying pricing, room bundles, features, amenities (like free Wi-Fi & breakfast), and unique offerings (like wine tasting events & loyalty incentives).Contact Us