Boost Your Brand Faster with IBC’s Metasearch Services
Marketing your independent hotel, furnished housing business or vacation rental can be challenging and time-consuming. When it comes to competing with the massive OTA budgets for direct bookings, it’s also cost-prohibitive. IBC has developed a proven metasearch marketing solution for hospitality providers exactly like you, no matter your size, market or property type, to making competing with the OTA easy and economical.
Introducing the new and improved MetaLogic™ metasearch service, now with a direct integration into Google’s Hotel Search Ads platform and powered by the same advertising technology used by the leading hotel brands in the world!
Online search is the leading way travelers find and book accommodations with 80% of all bookings starting on Google. Metasearch is the easiest, fastest way to incrementally gain more prospects and customers over any other advertising channel.
We can help you grow your online presence, connect with guests searching for your inventory when and where they are looking, and drive direct reservations to your website and booking engine. We’ll even deliver full guest information to you so you can cultivate brand loyalty.
MetaLogic™ is a professionally managed, data-driven service complete with ongoing optimization and one-on-one opportunity consultation personalized to your brand to help you achieve your growth strategy.
Your Brand. Your Bookings. Your Customers.
IBC’s MetaLogic™ can make it happen, now with a direct connection to Google Hotel Search Ads and supported with the same robust travel advertising software and analytics used by the biggest hotel brands globally.
To help measure your success, we provide clear and concise insights in an executive dashboard with metrics that truly matter.
Metasearch Connectivity and Visibility is Key to Growing Revenue
You need to promote and protect your brand to capture more online bookings or risk losing to the OTAs.
No more using OTAs to gain access to the Google Hotel Search Ads platform. Let IBC’s MetaLogic™ provide your hotel, furnished housing company or vacation rental property with an “Official Site” metasearch listing on Google Hotel Ads.
Our direct connection to Google Hotel Ads means more direct bookings for your property and broader marketing opportunities for your brand. We’ll also connect your accommodations with many of the other popular metasearch sites like TripAdvisor, Trivago, Skyscanner and Kayak.
A metasearch marketing and retargeting campaign designed with functionality tailored to match your needs and your guest’s preferences enhances your marketing efforts and positions you to compete with the OTAs and big brands.
IBC’s MetaLogic™ also provides you with full guest information so it’s your guest, your customer, and your decision to market to them as you see fit in order to cultivate guest loyalty and repeat bookings.Get Started
Our partnership with Google Hotel Search drives traffic to your website and bookings directly to your property by putting you front and center when your potential guests are searching online.
MetaLogic™ also uses the same best-in-class travel advertising analytics and software currently in use by the biggest international names in hotels to makes sure your ads are seen in the right place and at the absolute right time in your target customer’s buying journey.
Don’t settle for a slice of the metasearch pie. With MetaLogic™, win the pie-eating contest!Contact Us