Picture a beautiful hotel with a mission that helps the environment. What’s not to admire about that? Well, Sustainable Tourism is on the rise and is bringing awareness to how guests travel. In 2018, sustainability is becoming more prevalent. 87% of travelers across the world desire to travel sustainably and 39% confirm that they often or always manage to do so.
Offering eco-friendly options gives your hotel an edge and can positively impact your bookings.
In order for your hotel to stand out as sustainable, it’s important to understand the different types of tourism:
- Ecotourism is defined as “responsible travel to natural areas that conserve the environment and sustain the well-being of the local people.” Education should be focused on hotel staff and hotel guests.
- Community Based Tourism ecompasses the idea of local residents inviting tourists to visit their communities. Usually, the residents will allow guests to stay overnight in their accommodations.
- Responsible Travel is showing awareness of the social and cultural norms in the places that you travel. In order be responsible while traveling, think of small changes first and interact with different cultures in a positive way.
- Ethical Travel means travel that benefits people and the environment in different destinations. Participating means a better income for families living in the area and sourcing products and services locally.
As a hotelier, provide a space that fosters sustainability. Showcase your property by benefiting the environment, economy, and the city where your hotel resides. To learn more about sustainability at your property, read our blog post.
Once you have taken steps to improve sustainability, use these strategies to impact your bookings:
- Become a Certified Property in Sustainability: In order to become truly legitimate as a sustainability property, it is important that you take the time to become certified. Even though the process may be lengthy, your guests will appreciate how committed you are to an eco-friendly world. Your hotel will be a step above the rest.
- Communicate What Your Hotel Offers: Hoteliers can do a better job of communicating how sustainable their hotel is. 64% of consumers aren’t sure if a given hotel is truly environmentally friendly. Use social media to publicize how sustainable your property is. Chances are potential guests will be excited to know that you care.
- Target your Message to Millennials: Millennials, a demographic from the ages of 18-34, care about sustainability and social responsibility. A 2015 study by Nielsen, shows that 75% of the millennial generation are willing to pay extra for sustainable products. They also demand memorable moments over material goods. With that at the top of your mind, it’s a smart idea to prioritize millennials and sustainability.
- Provide Unique Opportunities to Foster Relationships with Local Traditions: Set-up excursions unique to the area where your property is. Let guests know it’s your mission to shed light around local traditions, cultural activities and tours to see the area’s nature and beauty. Guests will be happy to enjoy an authentic experience.
With the evolution of consumers supporting sustainability, now is the time to research how sustainability can impact your guest’s experience. As a hotelier, it’s up to you to drive bookings to your hotel. If you’d like to dive into the traveler’s decision making process, read our blog post. IBC Hospitality Technologies can help you increase direct bookings. Start a demo now or email firstname.lastname@example.org for immediate help.