In today’s day in age, being sustainable and eco-friendly is a growing trend. As hoteliers, we need to conform with these trends to ensure our customers feel comfortable in our hotels if they are expecting a sustainable accommodation.
According to Green Key, 68% of travelers are more likely to consider choosing an accommodation knowing that it was sustainable. However, sustainability can mean a variety of things. According to a study by Booking.com, “The top reasons travelers give for choosing these eco-friendly places to rest their heads are to help reduce environmental impact (28%), to have a locally relevant experience (25%) and wanting to feel good about an accommodation choice (26%).”
As a hotelier, we must take these top reasons into consideration to improve the broad definition of a sustainable hotel.
How to Reduce Environmental Impact
Impacting the environment with your hotel can actually lead to saving costs in the end since you are reducing the use of energy and water.
Reducing water pressure, asking guests to reuse items, installing dual-flush toilets, and other factors are all ways to improve the environmental impact of your hotel. Utilizing these steps will not only appeal to those who are already economically friendly, but will influence guests who are not so knowledgeable in sustainability to see the impact it can make on the environment. In the end, making your hotel become more eco-friendly is a great investment.
In fact, another statistic from GreenKey states that 79% of guests are happy with less frequent toiletry replacement and 75% of guests are happy to have linen and towel changes less frequently.
Granting Guests a Locally Relevant Experience
Within travelers, there has been an increase on doing what the locals do rather than the touristy activities. Whether it is trying local food, or avoiding the tourist traps, travelers are looking for a hotel that will allow them to embrace the local, authentic experience and to help improve the local environment.
The study from Booking.com also shows that tourists want to be more sustainable because of multiple factors, one being that 28% of them feel guilty about the impact their vacation has had on the environment.
Also, the study showed that 29% of tourists strive to go out of their way to find a local restaurant that uses local ingredients and 45% would buy locally made products instead of mass-produced souvenirs.
If your hotel can match these expectations, then it will be on the road to success as these trends continue to excel.
Have the Guest Feel Good About an Accommodation Choice
Overall, you want your guests to feel happy, safe, and have the urge to come back and stay at your hotel in the future. With 26% of tourists saying they just want to “feel good” about their accommodation choice, you must maintain strong customer service and show the passion to grow as a sustainable company.
You want guests to feel like they are taking part in improving the environment and helping the locals around them, just by having them stay at your hotel.
In order to allow your hotel to be known as a sustainable and eco-friendly, you must market your hotel to be recognized as that by consumers.
To help drive bookings, you can register your hotel with eco-travel sites or take part in industry awards so consumers can see how much your hotel takes pride in sustainability. Also, with more recognition and respect of being sustainable, it’ll allow you to gain a greater chance in taking on sustainable actions for your property.
As the days go on, trends change, and it is important that your hotel is aware of these trends to match consumer preferences. Recently, sustainability has been a huge factor when travelers are seeking accommodation. Influencing your hotel to grow more eco-friendly can greatly impact your bookings and even improve the environment in the long run.