According to a study from Comscore, 73% of consumers first search for planning a getaway is generic, meaning that they do not look for a specific brand or destination. They search for whatever will give them the best experience!
As a hotelier, it is ideal for your brand to engage and influence consumers in these early stages. Travelers are not just looking for a room, but they are looking for you to provide them the ultimate experience.
Even in today’s generation, millennials are known as the “Experience Pioneers.” 72% of millennials choose to have an unforgettable experience over luxury and material goods.
Not sure how to begin selling an experience from you hotel? Then, utilizing these three tips to selling experiences rather than rooms is a must:
If your hotel is near a popular spot in town or if you host amazing events, it is ideal to post videos and photos based on what is going on at and around your hotel. A study by TripAdvisor shows that hotels and B&Bs with at least one photo on their website compared to those with none, have an increased consumer engagement of 138%.
Bring your online consumers as close as they can to a real-life guest experience. This will allow your hotel to stand out which will increase your bookings.
Giving your guests amenities, sometimes more than free Wifi or cable TV, will enhance their experience and make your hotel stand out among others. Guests are looking to create memories that will last them a lifetime, and your hotel can easily be apart of that.
One idea could be to connect your hotel with the local area. For example, if you are located by a ski resort, give your guests complimentary hot chocolate and tea, or arrange for discounted ski lift tickets. Provide your guests something that will impress them and want them to come back!
There’s not many better validations than a guest who has stayed at your hotel them-self to rave about your hotel, the local area, and the experience that was possible thanks to your hotel.
Encourage past guests to post reviews and stories on your social media sites, then your hotel can place these stories on your website for future guests to see.
Another idea is to tell the story about the hotel on your website. For example, put up high quality photos and explain a day in the life at your hotel.
One example being: “After a long day exploring the city, relax and unwind at our well-known restaurant and bar to drink an icy cocktail while enjoying a view of the city” instead of just stating “come try our well-known restaurant and bar!” This will ideally trigger a traveler’s emotions and allow them to feel a connection with your hotel.
Price isn’t always the main factor in how a traveler will choose a destination and/or hotel. Plenty of their purchasing decisions come from an emotional connection and seeking an experience with a strong value. Sell more and stand out by offering not just a hotel room, but an experience of a lifetime.