The reality is that travelers book online and mobile, making it imperative that your website/mobile site contain an intuitive and easy-to-use booking system that guides your guests through the booking process. Otherwise, you face the negative RevPAR impact of losing them to the quick and easy OTAs.Utilize the below six strategies to make your booking experience succeed and drive occupancy at your hotel.
Integration: Integrating your booking engine with other demand channels that provide full guest information is essential to promote room visibility and drive direct bookings. With booking engine integration, guests can see your availability in real-time on other channels such as Google and other metasearch sites such as Trivago, Kayak, Skyscanner and Wego. This helps your property promote their best value and increase occupancy.
Learn more about IBC integrations here.
Cart Recovery: Cart recovery tools help you recover those guests that abandon their booking at the last minute. This helps your property with specific retargeting marketing strategy and provides value to your guest so that they can easily recover their abandoned booking.
Guest Add-Ons: Travelers appreciate convenience. Presenting guests with the option of booking potential activities, car services, or other travel accommodations helps provide more value to your guest and increase their likelihood of returning and ensuring customer loyalty.
Automated Invoicing: Automated invoicing provides you with an efficient and accurate way to stay up to speed with finances, invoicing and other business data indicators.
User Friendly Design: This is one of the most important features of your booking experience. A booking engine should be easy to use for the potential guest and encourage the guest to complete the booking in 4 steps or less with time sensitive call-to-actions, special deals, and more. Make your booking engine easy to navigate by placing clear label buttons and using interactive calendar tools. Social media logins are an easy way to guests to book faster. Always promote your property’s contact information in case any issues arise.
Mobile Platforms: With the growing digital age, mobile websites and booking capabilities are more important than ever before. According to a 2014 Google study, 78% of travelers use their smartphone in the travel planning process. Give guests the opportunity to book through their mobile devices so you don’t miss out on potential occupancy.
Booking engines can make or break your hotel occupancy. Make sure your booking engine is integrated with other search channels, offers cart recovery and guest add-ons, provides you with automated invoicing, implements a user-friendly design and is designed to perform on mobile devices. With these six strategies, your booking engine and occupancy will succeed.
Learn more about IBC’s Booking Engine solutions here.