Understanding travelers; how and why they book, what they look for in a place to stay, how they find new hotels, what motivates them to book directly, all helps hoteliers and hospitality professionals operate their business more successfully.
Google used their search engine data to compile a book with key statistics and indicators shaping a traveler’s decision process. From the eBook, The Travelers Road to Decision, we’ve pulled key statistics that affect independent hotels and hotel occupancy. To access the entire book click here.
83% of travelers use social media, photo or video sites to begin their travel process by finding travel inspiration.
Social media is shaping the way that travelers find new hotels and destinations. Make sure your property is active on social media and use it to promote your unique brand and amenities.
Learn how to use social media to increase occupancy at your hotel here.
61% say that travel videos influence their decision on where they want to go.
Quick videos that feature amazing destinations or unique hotels gain viral popularity. Put a creative spin on a video featuring your property or create video guides of your location.
71% of both leisure and business travelers begin their planning on Google search.
Utilize Google Hotel Ads and Google AdWords to make sure your hotel is populating in travelers search results.
Learn how to get started with our Comprehensive Guide to Google Advertising.
41% of travelers are influenced to book by their current membership in loyalty programs and reward programs.
65% of travelers would switch programs if the program was easier-to-use and offered better perks.
Loyalty programs are a great way to help your hotel stand out from your competition. Make sure your loyalty program is user friendly that offers exciting and enticing rewards.
Learn more about IBC’s loyalty program solutions here.
78% of travelers use their smartphone during the planning process.
Make sure that your website is mobile friendly and that your advertising is consistent across both mobile and desktop platforms.
Need help with digital marketing? Learn more about our options here.
Grow your online presence and reach new customers with IBC, contact us here.