Research by Hotel-Blogs.com found that 69% of all travel companies including hotels saw traffic growth from Facebook and 46% saw traffic growth from Twitter.
Social media is a quality tool for not just promoting hotel awareness but also for increasing occupancy and driving traffic to your hotel website. More traffic to your hotel website turns into an increased amount of direct bookings.
Start using social media to increase occupancy at your hotel with the following steps:
Monitor Analytics Closely:
Analytics is your ultimate insight for how your hotel is performing on social media. Monitor trends and patterns in your social media performance. Here are some questions to ask yourself when viewing your social media analytics.
- Do your posts reach more people at a certain time of day?
- What type of content is getting the most engagement and responses?
- Are you consistently gaining followers?
- Are you driving people to your website from social media accounts?
All of these metrics help you determine how your accounts are performing and where you can improve.
Paid Ads and Sponsored Content:
Paid ads and sponsored content help your social media and hotel get more visibility and reach more potential guests. You can sponsor content as much or as little as your budget allows. However, it’s important to be sponsoring content to drive new leads and reach more people. Learn more about digital marketing solutions here.
Listen to Guests on Social Media:
It’s always important for hotels and hoteliers to listen and work from guest feedback on social media. Guests especially will offer insights and feedback through social media channels. Wheit’sr its commenting on a picture, tagging your hotel in a post, or using your hotel as a location, the way that travelers interact with your hotel on social media says a lot. Take the time to regularly review guests interactions on your social channels and respond accordingly.
Create Compelling Content:
Creating compelling content is huge for any business, and especially for a hotel or hotelier. Create content that stands out on social media. Focus on content that adds to your brand and to your unique story. Promote what makes your hotel unique.
Popular travel content for hotels:
- Creating travel guides
- Featuring restaurants near your hotel
- Telling your hotel brand story
- Promoting unique amenities
- Offering specials and incentives
Using Special Offers:
It’s important to reward your travelers and guests for following your hotel, staying loyal to your brand and becoming return customers. Regularly offer special discounts and incentives through your social media platforms. This will keep guests coming back to your hotel and continually interacting with you on social media. Learn more about incentive options with InnDependent InnCentives.
Want to build more loyalty at your independent hotel? Check out this article here.
EMarketer research found that one-fifth of travelers worldwide turn to social media for inspiration with their travel planning.
Make sure that you are capturing these potential guests and motivating them to book at your hotel by being active on social media.
Looking for more digital marketing solutions? IBC Hospitality Technologies can help you grow your online presence and drive direct reservations to your website and booking engine through our Digital Marketing Solutions.