This year is coming to a close, but 2018 has brought on many exciting opportunities and changes for IBC Hospitality Technologies!
On December 11, 2018, IBC Hospitality Technologies announced we had been acquired by OBASA Hospitality, the parent company to a collection of global hospitality technology and services brands.
“I am excited to join and bring IBC Hospitality Technologies into the OBASA Hospitality group of companies,” says IBC founder Pam Barnhill. “This brings IBC additional support and resources to further IBC’s mission of staying on top of industry trends, and then take advantage of them by implementing robust but easy to use technologies.”
Read more here.
In 2018, we invited our customers to participate in a wide variety of webinars. In our Webinar Series, we worked with great companies that are continuously doing exciting things within the hospitality industry.
Our Webinars Included
- Key Metrics For Success: Diving Deep into Performance Data
- Reservation Revolution | Demand Channel Trends
- The Future of Property Management Systems
- How to Increase Direct Bookings
- Key Takeaways from 2018
IBC Hospitality Technologies features an open API with multi-currency functionality and PCI compliance. The IBC technology suite of products consists of:
- RevLogic A proprietary management CRS platform housing content with distribution to drive demand.
- MetaLogic Consists of digital meta site listings and retargeting with a blending average 12:1 ROI.
- RoomLogic A proprietary customizable booking engine with a patent pending loyalty program. Contains optional car, activity and flight add-ons. Also includes confirmation, reminder and thank you emails.
IBC’s Proud Partners
In our ongoing effort to be the best partner to our customers, we too partner with the industry’s best companies and associations to ensure we are continually learning and passing along that knowledge and those opportunities to you.
MyKey Global Accommodations
MyKey is an industry-leading corporate housing technology product serving insurance companies, corporate travel planners, relocation companies, the entertainment industry, and individuals seeking accommodations.
It features only vetted inventory and focuses on ensuring partners have duty of care in place as safety and security take a greater role in decision-making when it comes to furnished accommodations.
Accommodation providers must be vetted in order to have their inventory featured on the platform. In addition, MyKey suppliers have the opportunity to undergo an in person 83-point inspection to earn the special “MasterKey Endorsed” certification.
MyKey will implement an advisory board of key clients in 2019 to stay on top of key needs and wants from its customer base, and will be creating a bidding tool for opportunities.
In 2019, greater process and automation will create more potential opportunities for MyKey suppliers.
MKA is a global all accommodation association that also has placed tremendous focus on safety and duty of care. Alliance members have access to more educational opportunities and resources, advocacy and discounts. Members also have access to IBC technologies as MKA has selected IBC as its technology provider of choice.
The Alliance is always seeking to expand its benefits to its members by bringing in a larger and more diverse group of accommodation owners and operators. One of the greatest benefits of the Alliance is the ability to learn from and benchmark against other members. In addition, the Alliance is overseen by an advisory board of industry experts and educators to ensure the direct of the alliance continually brings value to its members.
Members are vetted and promoted as such, and are featured on MyKey.com, where they have opportunities to win additional business, and have access to the Alliance’s more than 6,000 members to find suppliers in markets around the globe.
Connects travelers to all types of lodging worldwide and gives you freebies for doing it. Ditch the cookie cutter. Enjoy hundreds of fast global rewards, great lodging activity and car deals. Book your unique travel experience on IBC now.
Trusted Every independent property on IBC is presented to you with current low rates, photos from the owner and reviews and ratings from guests like you. With IBC, there are no surprises. You choose your experience based on your own impressions of the property.
Local When you book through a travel aggregator, the hotel owner receives as little as 30% of the nightly rate! With IBC, more of your money goes to the owner running the hotel. That way you’ll receive the same service and perks as other guests, while supporting small local business.
Convenient Technology Integrations (more on the way) with leading travel providers make IBC a single stop for all your travel needs. Even add optional cancellation protection to your stay. With IBC, traveling local is easy.
Rewarding Stay 12 nights and we’ll pick up the tab for your next night at any of our 60,000+ hotels. No blackout dates. No math to convert points to nights. No exceptions. With InnCentives, earning free nights is easy.
2019 Trends to Watch Out For
2019 is bringing many exciting trends to the forefront.
Safety and Security
This will be more important than ever. For business travelers, safety precautions will be especially necessary. This entails having a duty of care plan and making sure that employees know what to do in case of an emergency.
The Growth of Business Leisure Travel
People will look for accommodations outside of the typical brand hotel offering, ground-level experiences will be more appealing over penthouse amenities, and travelers will add days on to a business trip in order to explore a new city.
Increased Competition from OTAs
There will be increased competition resulting from OTAs (online travel agencies). Hoteliers will be able to combat this through a robust metasearch plan, lower CPA (cost per acquisition) through direct bookings, and remaining aware of how important it is to keep property information up to date in your CRS platform.
Live and Video Marketing
It is becoming more important than ever. Instagram Stories are one area to consider focusing on. YouTube stories are the latest iteration of this trend and can be key for those with 10,000+ subscribers to their YouTube channel. Post short, engaging videos. You only have about 8 seconds to hook the viewer! Highlight “insta-worthy” experiences in memorable places, and remind your guests to check in to your location on their social networks of choice. You can even offer special perks or discounts when users check in on social. Yes, photos are nice to look at but what else do you have to offer?
The Future of Voice Search
Voice search is becoming a prominent tool in the hospitality industry. More brands are using it. Hospitality companies are incorporating it into sales, marketing and guest services. Voice assistance is moving rapidly toward conversational interactions. This includes speaking “I need a hotel in New York” vs typing “hotels in New York.” This shift in search engine dynamics will give companies a reason to invest in a long-tail keyword PPC (pay per click) strategy.
Here’s to 2019! We appreciate the opportunity to work with independent hoteliers and partner in their success.